Category: Apps

The digital transaction giant has said that there are far more people purchasing gifts with their devices.

According to a recent PayPal mobile payments release, there are far more consumers using their devices for buying holiday gifts, this year than there have been in previous years, to the point that they have said that there has been a full doubling, or more.

This company’s data is significant as it handles one in five ecommerce transactions worldwide.

On Cyber Monday, alone, the data from PayPal mobile payments showed that there was an increase in global transaction volume from smartphones and tablets equaling 108.9 percent when compared to the same day in 2012. They compared the same first Monday after Thanksgiving as opposed to comparing the calendar dates, themselves, which would not have represented the same shopping experience.

This allowed the PayPal mobile payments data to provide an accurate representation of year over year growth.

The company, which is owned by eBay, currently boasts 137 active accounts around the world. It is currently present in 193 global markets that use 26 different currencies. Every day, the company processes an estimated 8 million payment transactions. Many consumers have already been using this digital wallet service for making their purchases online through the use of their laptops and desktop computers. The transfer to smartphones and tablets has been a natural one for quite a few of them, giving PayPal the opportunity to observe some considerable trends over the last few years.

According to a PayPal consumer experience advocate, Stacy General, in a statement that was recently released, “The technology consumers have in their hands can help retailers drive sales and engage consumers.”

At this time in which many of the large wallets such as Google Wallet and Isis are still struggling to get a foothold in the market, other options such as PayPal mobile payments are experiencing a much more promising rate of growth. Many in the industry are taking this as an indication that this transaction technology does still have hope, even if its adoption by consumers will be slightly slower than had initially been predicted.

Smartphones and tablets are becoming so popular that some businesses have abandoned their traditional websites.

American consumers are using their mobile gadgets on an increasing basis in order to access websites, and this trend is reaching the point that companies have decided to abandon their websites on the traditional web in order to focus all of their attention on the smaller screen.

Though the desktop and laptop is far from being over, the number of smartphone users is skyrocketing.

A prime example of this complete switch occurred when the website, Hinge, which is designed to be an online matchmaker, had been having a rough time trying to draw potential daters. Instead of maintaining their site on the standard web, they decided to dump that effort and place all of their focus on apps that can be downloaded and used on smartphones and tablets. This occurred in February, and it gave the company the ability to build a stronger base of users.

The reason was that the company’s core market was young singles, a demographic that uses mobile gadgets.

People within that age group were very likely to use their devices for activities that they are capable of accomplishing quickly and easily no matter where they happen to be at the time. Though this may not work for something that requires more information or that is more involved, the Hinge concept worked very well as an app when compared to a standard website for laptops and desktops.

The chief exec of Hinge, Justin McLeod, explained that “More and more people are using mobile as opposed to desktop [computers] for things like dating.” He added that “That’s where the world’s going.”

The world still loves its desktops and laptops. However, as an increasing number of people own smartphones and tablets, and as they add to the number of activities that they accomplish over those devices, they are starting to find that tasks such as meeting people to date – which involve very basic searches and communications online – suit the smaller screen quite nicely.

Therefore, for companies that have services and products that are well suited to mobile gadgets, it can make sense to place all of their focus on those channels, instead of their old traditional websites.