Category: Apps

Mobile payments P2P service launches in Singapore

| November 14, 2013

This will be the first person to person experience that will be available to residents of the country.

Maybank Singapore has just announced that it has become the first person to person mobile payments service in the country with the launch of its Maybank Mobile Money app.

This allows consumers who have the app on their smartphones to send funds to anyone.

Through the use of this mobile payments service, people in Singapore will be able to download the app and then send money to whomever they want through the use of a cell number created by Tagit. That company is an award winning mobile device solutions company.

The mobile payments service is designed to allow funds to be sent between online banking customers.

Mobile Payments - SingaporeThis gives them the opportunity to share funds through a mobile payments service at any time through a Singapore-registered cell phone number. Then, the recipient can collect the money directly into his or her bank account based in Singapore. This service closely reflects the growing connection that people in the country have with their smartphones, as they use them for a growing number of their everyday activities. Maybank is also using it to help to further decrease the current reliance that the population has on cash.

According to the Maybank Singapore head of information technology and virtual banking, Lim Kuo Sion, “Consumer behavior is changing rapidly, aided by newer technologies. With the growth of Singapore’s smart phone and tablet penetration, we see a greater reliance on our trusted devices for daily tasks, including financial transactions.” He went on to add that this mobile payments service is an innovative solution that can simplify the process even more by allowing customers to take control over their own transactions to known recipients. He underscored that this convenient method is instant and secure, making it highly appealing.

The belief at Maybank Singapore is that by giving consumers the chance to send mobile payments directly to smartphone numbers, it will reduce the need to use checks and cash when giving money from one person to another. This will also provide customers with an additional transaction method that will suit their increasingly mobile dependent lifestyles.

Geolocation technology focus taken by latest Groupon app

| November 7, 2013

The company is refocusing both its application and mobile site on search, personalization, and local.

Although Groupon has been very successful in mobile, it has been struggling since it became a publicly traded company and has been working to overcome those challenges through the use of geolocation technology and other mobile friendly techniques.

Since the CEO of the company, Andrew Mason, was sent packing, the company’s revenue has declined.

In fact, since that time, there has been a steady reduction in the daily deal site’s income. This has occurred as consumers seem to be growing immune to the emails of flash sales, either shying away from them or completely ignoring them. However, the current CEO, Eric Lefkofsky, has a new strategy in mind, which includes everything from geolocation technology to a highly personalized consumer experience.

Geolocation technology has become increasingly important in the mobile marketing environment.

Geolocation Technology - Groupon appBoth the mobile website and the app have now been changed at Groupon with a considerable shift in their focus. They are now aiming directly at the places in which people actually look for their deals. Therefore, there has been a considerable swing toward personalization, geolocation technology, and search. These redesigns appear to make a great deal of sense and could make all the difference in turning the company’s revenue trend around, to an upward direction.

In fact, the geolocation technology based “Local Explorer” feature has opened up a number of new opportunities as it automatically pops up content within the user’s current city. This was once served only with a “nearby” tag. Now, it detects the user’s location and alters the background, sending targeted deals by way of push notifications, as well. These provide users with reminders of the existence of the app while they’re on vacation or travelling; times in which they are most likely to want discounts in places such as restaurants.

Moreover, beyond geolocation technology, there is also now a search bar at the top of all of the mobile screens, which place a greater focus on searching, which has never been there, before. Along with the personalized greetings and deals, this suggests a considerably enhanced experience for the customer.