Category: Apps

Hailo provides an introduction to mobile commerce

| November 6, 2013

Mobile commerce is growing

Mobile commerce has been showing strong growth around the world, but not everyone is making mobile payments. This is largely due to a lack of experience with mobile commerce platforms. While many consumers spend a significant amount of their time on a smartphone or tablet, relatively few of these people are comfortable with the concept of mobile commerce due to lack of exposure to the concept itself. Hailo, a venture capital-backed company that matches taxi drivers and passengers through the use of mobile applications, believes that there is a promising future ahead for mobile commerce.

Hailo helps expose consumers to new concepts

Hailo can find a person a taxi in many of the largest cities around the world. The application even allows passengers to pay cab fare using only their mobile device. Hailo believes that the service is quite beneficial to those that have somewhere to go in a hurry and it has certainly become useful to those that are too inebriated to drive safely. Hailo’s line of applications are not, of course, strictly designed to function as mobile commerce platforms, but they may be exposing more users to the concept of mobile commerce than many people realize.

Mobile Commerce - Hailo appApplication may provide a much needed introductory step to mobile commerce

Hailo CEO Jay Bregman believes that mobile commerce will change the way people live their lives. Hailo’s impressive popularity is enough to suggest that this may be the case, as it has won praise from consumers for its mobile commerce capabilities. Bregman claims that the Hailo application can open up new doors in the future within the realm of mobile commerce, with the application itself serving as a low-impact first step for those that are unfamiliar with mobile payments in general.

Mobile commerce may change the way people pay for goods and services in the future

While many consumers have expressed interest in the idea of mobile payments, most do not participate in mobile commerce because they are uncertain of how to do so. The Hailo application can be considered as an introduction to mobile commerce, showing how consumers can pay for services that are quite valuable to them without actually using any form of physical currency.

Mobile games represent 31% of all app downloads worldwide

| November 5, 2013

Mobile games continue to show impressive growth

Mobile games are beginning to play a larger role in the lives of people around the world. Mobile analytics firm Distimo and mobile commerce firm MEF have released a new report concerning the trends that have emerged worldwide concerning the use of mobile application. The report shows that mobile games have come to represent a significant percentage of all application downloads. These games also make up the majority of the revenue that the applications sector is responsible for.

Games account for majority of app revenue

According to the report, mobile games represent 31% of all application downloads around the world. While this may seem like a small share of the given market, these games also represent 71% of the total revenue of Apple’s App Store and 89% of the revenue of Google Play. Many mobile games are free to play, but include in-game purchases that allow users to spend money to unlock additional content. Much of the revenue that these games produce come from these purchases.

Mobile Games - AppsFreemium model proves lucrative for developers and publishers

Approximately 7% of the revenue that mobile games are responsible for comes from actually purchasing a game. The so called “freemium” model, whereby games can be acquired for free but additional features must be purchased through small transactions, is the most lucrative model for mobile developers currently. Mobile games have come to represent one of the most lucrative sectors for the game industry as a whole and a growing number of prominent developers and publishers are beginning to take the mobile space more seriously as a result.

Mobile games likely to continue gaining momentum around the world

Mobile games are expected to continue seeing strong growth throughout the world, especially as these games begin making their way to emerging markets in Africa and Asia. China is currently home to one of the most robust mobile gaming markets in the world, with thousands of games being produced on a daily basis throughout the country.