Author: Dan Gendro

Amazon aims to establish a foothold in India’s mobile payments space through new acquisition

Amazon has successfully acquired Emvantage Payments

Amazon is looking to compete for the favor of India’s mobile shoppers and has announced the acquisition of Emvantage Payments. The company specializes in payments, allowing online merchants to accept credit and debit card transactions. The company also supports mobile payments, something that Amazon has become very interested in over the past few years. India is one of the world’s fastest growing mobile commerce markets and merchants throughout the world are looking to establish a strong foothold in the country.

Emvantage will continue to help merchants connect with mobile shoppers

Emvantage allows merchants to connect with consumers more easily. Amazon believes that its acquisition of Emvatage will allow the company to accelerate the development of new e-commerce services in India. Emvantage employees will be incorporated into Amazon’s payments team, which will develop products and solutions that are specific to the needs of Indian mobile shoppers. Demand among these shoppers for convenient and secure services has been growing, especially due to the advent of mobile commerce.

The e-commerce space is slated to see strong growth through 2020

amazon - India Mobile PaymentsAccording to Amazon, India will be the world’s largest market after the United States within the next 10 years. This represents trillions of dollars of opportunity for Amazon and other e-commerce companies. The e-commerce space is expected to reach $137 billion in revenue by 2020, considerably higher than the $11 billion in revenue that was reported in 2013. One of the factors that will influence this growth is the availability of mobile payment services, which will allow more consumers to shop online and in physical stores efficiently.

Amazon may face significant competition in the mobile sector

Amazon is working to compete with some of the largest e-commerce companies in India, which have begun to focus on the mobile sector. Mobile consumers have proven to be quite enthusiastic when it comes to online shopping and smartphone penetration is growing quickly throughout the country. As this trend continues, more consumers are likely to take advantage of mobile payments services that allow them to purchase products online.

QR codes make Family Day activities possible in Canadian library branches

The quick response codes had been worked into activities for children on the holiday Monday.

Family Day is a holiday celebrated in several Canadian provinces, in which schools, many businesses and government offices are closed, giving families some time to spend together in February, and library branches in Ontario’s Chatham-Kent region decided to use QR codes to make that quality time a bit more fun.

The Chatham-Kent Public Library branches have used quick response codes to use tech to enhance activities.

The QR codes were found at several of the library branches and were used in a tech based quest. This activity was available to all who wanted to participate and could be enjoyed on a drop-in basis, without any type of advance registration needed. The point of this technology friendly activity was to design a game that employed readily available mobile devices in a way that would help to make the library more fun and relevant to young members of the community.

The barcodes were used in an activity called the QR Codes Quest, which worked like a scavenger hunt.

QR Codes - LibraryThis is not the first time that QRcodes have been used in a scavenger hunt style activity, nor is it even the first time this type of thing has occurred in a library environment. However, it does show that the use of mobile devices and quick response codes is becoming increasingly commonplace in this type of environment.

The Quest was available from 3pm to 8pm at the Highgate Branch. The Ridgetown Branch held it from noon to 5pm. This gave locals a chance to drop in at the time that was most convenient to them and take part in the activity with their families.

The use of QR codes is growing when it comes to this type of activity because they are extremely easy for people to use, they rely on technology that is easily available and they are quite inexpensive for the libraries to be able to obtain and implement. Barcode generators are easy to use and it the only costs associated with printing them out are from the paper and ink.