Author: Dan Gendro

Wearable technology could help lost kids find their parents in busy public events

Whether you’re headed to Mardi Gras or another festival or attraction, wearables can help find children in a crowd.

Although wearable technology has been primarily focused on issues such as health and fitness tracking as well as call and text alerts, it is now being speculated that these devices might also become very popular among parents who want to make sure their kids can find their way back again if they should wander off in a crowd.

This is good news for parents who will be bringing little ones to the Mardi Gras celebrations, this year.

That said, wearable technology’s benefit for helping scared and lost children to find their parents, once again, is hardly limited to the Carnival season. As events start to become more common over the spring and summer, the need to keep track of kids and to give them a way to be safely returned to parents will only become more important. In this way, parents will not only be able to keep track of event locations, concert schedules, parade routes, and festival maps, but they’ll also bring young ones back to parents again.

This use for wearable technology will be important for helping families to keep calm and to stick together.

Wearable Technology - Mardi GrasWhile many events – including Mardi Gras – are designed to be exceptionally family friendly, when such a large number of people are all milling about in the same location, it takes only a split second before family members can become separated from each other. Moreover, it takes only a few feet of distance before another person can become impossible to see from among all the rest of the people in the crowd, particularly with so many other distracting, colorful and exciting things going on all around. Parents are now using wearables to make it possible for little ones to send an alert to the smartphones of their parents when they’re lost or scared, without having to find a phone of their own.

This is being accomplished through gadgets such as the GizmoPal 2, which is made by LG and that runs on the Verizon network. It employs GPS and wearable technology that will allow children press a button to access two-way communication with their parents.

Mobile marketing to see strong growth through 2020

Deloitte study highlights the growing amount of money companies are spending on mobile marketing

The amount of money being spent on mobile marketing is expected to grow quickly over the next few years, according to a new study from Deloitte. The study shows that more companies are beginning to focus on engaging mobile consumers. In order to do this effectively, they are investing more heavily in mobile ads, which are specifically designed to connect with those using their smartphones and tablets on a daily basis.

Mobile commerce encourages companies to focus more heavily on mobile ads

The study from Deloitte shows that mobile marketing spending will grow by as much as 20% by 2020. Currently, mobile ads represent up to 4% of total media expenditure. The rise of mobile commerce has shifted the focus of several companies, pushing them to become more mobile-centric in an effort to connect with a new generation of consumers. Telecommunications companies, in particular, are fueling the growth of mobile marketing, with some companies highlighting the expanding availability of the mobile Internet as the best way to engage new consumers.

Companies continue to look for effective ways to engage mobile consumers

mobile marketing growthMobile commerce has become quite popular among consumers, with many people using their smartphones and tablets to make purchases online and in physical stores. Companies are finding it easier to engage these consumers through mobile marketing, though advertisements are not guaranteed to be successful at capturing the interests of consumers. In the past, consumers had considered mobile ads somewhat intolerable, which has pressured marketers to change the way they create such advertisements.

Mobile marketing may unlock new opportunities for companies

The continued expansion of the mobile Internet means that mobile marketing will likely become more important for companies throughout the world. If companies cannot find effective ways to engage mobile consumers, they may miss out on promising opportunities that could lead to financial success in the future. They will, of course, have to ensure that these advertisements are not intrusive, as annoying ads have been something that mobile consumers have hated for some time.