Author: Denny

The iconic smartphone advertising company is letting about 100 people go out of around 1,000 total employees.

InMobi, a mobile ad company that has been seen as a considerable Indian success story that has been drawing leading talent and investors throughout the tech industry has now revealed that it is laying off a massive ten percent of its staff.

The cutbacks are going to affect approximately 100 people out of the total staff of 1,000 company employees.

This is the most recent indicator that the mobile ad network is finding it increasingly challenging to be able to survive the staggering competition from giants such as Facebook and Google. The startup has been in direct competition with those massive players when it comes to the data-driven mobile marketing arena. InMobi had been maintaining great hopes for their products, but the startup has not been meeting its targets when it comes to revenue, moreover the burn rates don’t appear to be decreasing, say many media reports.

The mobile ad network has received venture funding from exceptionally powerful top investors.

Among those investors are Sherpalo Ventures from Caulfield & Byers and Ram Shiram, and Softbank from Japan. In 2011, it was the recipient of $200 million from SoftBank, bringing it to the point of being a startup that had more than $1 billion as its market cap.

According to an anonymous source who has knowledge of the latest developments at InMobi, “Investors have told them (InMobi) to reduce costs,” adding that “The layoffs have happened from the senior executive level to the programmer ranks.”

A spokesperson was reported to have said in an email query response that employees have left for a range of different purposes, such as starting their own ventures or moving forward with various career aspirations. That individual explained about the mobile ad network that “We also let go of a few people for performance reasons each year.” That person stated that the startup has a strategy in place for 2016 for driving growth, which included the hiring of 40 additional employees and that it had issued offers for more than 48 management and engineering grads.

New report shows that spending in the IT sector has changed due to the rise of mobile payments

The growing adoption of smartphones and tablets has powered the evolution of commerce. More consumers than ever before are now involved in mobile commerce, the process through which smartphones and tablets are used to shop for and purchase products, both online and in physical stores. A new report from Technavio shows that the growth of mobile commerce has changed spending habits in the global information technology (IT) market. More organizations in this market are focusing their investments on new technologies that can make mobile payments more convenient.

Report shows that companies are investing more in mobile technology

According to the report, the growth of the mobile commerce market has spurred companies to invest more heavily in mobile technology, such as NFC and Bluetooth. More companies are investing in new IT solutions to enhance their technological capabilities and allow them to engage mobile consumers more effectively. These IT solutions may help companies keep pace with the rapidly evolving mobile space, where consumers are often considered quite fickle and difficult to connect with.

Better data may help companies connect with their mobile customers more effectively

Companies interested in mobile commerce have begun to collaborate with companies like IBM and Oracle in order to better understand the needs of mobile consumers. These organizations are providing valuable analytical data that can help companies form better mobile services in the future. These companies are also beginning to invest more heavily in data security, which has been something that mobile consumers have been concerned with for several years.

Banks will be investing more aggressively in mobile commerce in the coming years

Technavio predicts that a substantial portion of the spending on mobile commerce solutions will come from the banking sector. Banks have been investing in digital solutions for years, hoping to provide mobile customers with the services that they need. With rising demand for mobile commerce support, many banks are beginning to feel pressure to adapt to a world that is becoming more mobile-centric.