Author: Denny

Research reveals difference in mobile app use by iOS and Android device owners

| February 23, 2016

A study has shed some light on the way that activity differs from one platform to the next.

According to the results of a recent study, there is a considerable difference between the activities of Android device users and those using gadgets based on iOS, in terms of the way a mobile app is installed and used.

This research was focused on the Asian marketplace, where consumers use their devices uniquely in the world.

According to data from the AppsFlyer mobile marketing and analytics firm, consumers in the Asian marketplace employ their smartphones in a different way from consumers elsewhere on the globe. This includes their behaviors for the installation of a mobile app and they way they would use it. That said, the study also pointed out that even within the Asian space, there is a considerable difference in the way those applications are used and installed by Android users and iOS users.

The mobile app research was based on more than 1.1 billion non-organic installations of more than 6,000 applications.

Android and iOS - Mobile App Research It also took into consideration approximately 5 billion launches of those mobile applications, which occurred between June 1 and December 15, 2015. The goal of the study was to allow marketers – among others – to better comprehend the way in which mobile device users worldwide will install applications and when they will actually be used.

The mobile apps that were considered within this research included those within several different categories, such as games, social, shopping, entertainment, communication, music, travel, business, and others.

Interestingly, while installs were about even throughout the length of an average week, among Android based device users, this was not the case for Apple product users. iPhones and iPads saw the highest number of app installs on Thursdays and Fridays.

In the Asian market, Thursday is the most popular day for consumers to install mobile apps. In fact, install activity increases by an average of 27 percent on Thursday and Friday, when compared to the installs at the start of the week. That said, in North America and Europe, Thursday is considered to be among the least popular for that same purpose.

Visa releases mobile payments developer platform

| February 19, 2016

The credit card giant has launched its Visa Developer, providing access to some of its top transaction tech.

Visa has now announced that it has launched a new platform called Visa Developer, which provides access to some of the credit card giants most popular traditional and mobile payments services and technologies.

This new release provides access to a range of tech and services, and promises that more are coming soon.

This will include access to person-to person mobile payments capabilities, account holder identification, online payment services (like Visa Checkout), secure in-store payment services, as well as consumer transaction alerts and even currency conversions. The credit card company has confirmed that it will be opining up its payment capabilities access even more as 2016 progresses.

The Visa Developer platform for online and mobile payments has been in its beta phase for several months.

Visa launches mobile payments platformThere have been several companies that have come up with prototype mobile wallet apps based on the use of the Visa Developer platform. Among them have included: National Australia Bank, Emirates NBD, CIBC, Scotiabank, RBC, TD Bank, VenueNext, U.S. Bank, TSYS, and Capital One. This platform works by turning Visa’s various payment services and products into a mobile app programming interface (API).

Among the key features of the platform include:

• That it is a developer portal available around the world.
• It provides ways to search through the payment products and services at Visa.
• It offers sample code, documents, community interactions, reference apps, customer support, blogs and announcements.
• There is a testing sandbox through which a plug and play experience can be used by developers and to allow data to be tested by Visa.
• It is an open platform that allows hundreds of Visa SDKs and APIs to be accessed for some of the most popular products and capabilities the company has to offer.

Developers are able to use this platform to create online and mobile payments workflows such as push payments, peer-to-peer payments, merchant checkouts and even secure transactions through the use of tokenization. Mobile commerce, bill payments, and domestic/international remittance, among others, can also be created through Visa Developer.