Some people feel that older smartphones offer them everything they need and are holding off upgrades.
The mobile technology industry’s smartphone segment is watching its sales slowing and it has been trying very hard to help to make sure consumers burn through their present devices as fast as they can so they will replace them with something new.
However, there is a chunk of the consumer market that isn’t interested in all the latest bells and whistles.
Despite the fact that carrying older forms of mobile technology, such as smartphones that are older than a couple of years or so, there is a sizeable group of consumers who aren’t taken in by all the efforts the smartphone industry is making to try to push them to drop their old tech in favor of larger screens, touchscreens without physical keyboards, or even non-flip phone designs. There are many different reasons that people are choosing to hang on to their older devices instead of upgrading – even when their mobile providers try to woo them with great upgrade deals in order to stick around with them for another year or two.
Many people find that they reach the point that they know and love the mobile technology they have.
These individuals find that their devices perform all the tasks they need to complete and it stops them from handing even more of their lives over to a device they must carry around all the time.
The truth of the matter is that over 90 percent of smartphone owners change models within every span of two years. This, according to Ramon Llamas of IDC mobile phone trend tracking research firm. That said, there is a small but meaningful percentage of the population that is hanging onto their phones for three, four years or more.
While some people don’t want their devices to be as large as today’s typical offerings, others say that they aren’t actually all that impressed with the features currently being offered and they don’t see any reason to sign on to a new contract or hand over hundreds of dollars when their current mobile devices are still working.
Eventually, all mobile technology does need to be replaced in order to keep up with current standards, but it will be interesting to watch the replacement rates over years to come, and to see if people continue to want the latest or if they begin to hang on to what they already have as the novelty of novelty wears off.
Denny |
November 27, 2015
Survey finds that consumers are still not convinced that mobile commerce is the best solution when shopping
The holidays are here and consumers are expected to begin using their mobile devices to get their shopping done. This may not be the case for everyone, however, according to a new survey from Bankrate.com. The survey found that while consumers are interested in the concept of mobile commerce, they are not necessarily interested in using their smartphones and tablets to complete a purchase. Some have reported that they are not convinced that mobile payments apps are able to keep their information secure enough to feel comfortable with making a purchase.
14% of US consumers expected to use mobile payments apps
The survey from Bankrate.com has found that only 14% of consumers in the United States said that they will be using mobile wallets to make payments during the holiday season. Of those avoiding mobile payments, 36% reported that they are not comfortable with the level of security that can be found in the mobile commerce space. Security has been a problem for this market for some time, with many consumers reporting concerns regarding the safety of their financial information. Another 31% said that other payment methods were simply more convenient than what mobile commerce has to offer.
Consumers likely to continue using their mobile devices to conduct research on products
Consumers do remain interested in mobile commerce despite their security concerns, of course. Many are likely to use their mobile devices to research products before they make a purchase. This allows shoppers to find better deals or take advantage of special offers coming from certain retailers. When it comes to actually making a purchase, however, the survey from Bankrate.com found that the majority of shoppers prefer to pay with cash, with approximately 30% of consumers preferring to pay with their debit cards.
Retailers could see success by engaging mobile consumers with secure and convenient services
Over the past few years, the mobile commerce market has experience strong growth on the back of the holiday shopping season. This year, retailers are expected to see similar results, especially if they have begun growing more mobile-centric over the past several months. They will, of course, have to ensure that consumer information is kept secure if they want to find any success in the mobile commerce field.