Author: Lucy

Isis teams with USA Technologies to bring mobile commerce to vending machines

| December 6, 2012

 

Isis gets a boost through partnership with USA Technologies

USA Technologies, a leading cMobile Commerce - Isis teams with USA Technologies ashless payment solutions firm serving primarily small sectors of the retail industry, has teamed with Isis, one of the largest mobile commerce platforms in the world. Isis was formed as a joint venture from AT&T, Verizon Wireless, and T-Mobile, and is the only mobile commerce platform that was able to garner the support of most of the world’s major financial institutions before its launch. Isis is poised to become the leading mobile commerce platform in the world, and it is getting a major boost from USA Technologies.

Mobile commerce comes to vending machines

USA Technologies has announced that some 7,500 vending machines in Austin, Texas, and Salt Lake City, Utah, will be able to accept mobile payments made through the Isis platform. These vending machines will be equipped with USA Technologies’ ePort and ePort Connect services. These are NFC-based services that are designed to facilitate mobile, wireless payments. Users of the Isis platform will be able to use their mobile device to purchase products from these vending machines without having to use physical currency or connect to the vending machine in any way.

Vending machines use NFC technology

Because the vending machines will be equipped with NFC technology, only consumers with NFC-enabled mobile devices will be able to use the vending machines with Isis. The vending machines will accept traditional currency in order to serve those without Isis or an NFC-enabled device. Mobile commerce has seen some criticism in the past because of its acute focus on NFC technology. The scarcity of NFC-enabled mobile devices is part of the reason behind the criticism, as well as concerns regarding the security of the technology.

Isis poised to compete for mobile commerce superiority

Mobile commerce continues to gain momentum in the U.S., and Isis and USA Technologies are keen to take advantage of that fact. Isis is currently considered one of the only mobile commerce platforms that may be able to compete with Google and PayPal. Both these companies have invested heavily in mobile commerce, with PayPal working on developing an alternative to NFC technology that is more inclusive of a wider range of consumers.

eXelate report shows Black Friday saw most mobile sales

| December 4, 2012

 

eXelate finds Black Friday leads in terms of mobile commerce

Cyber Monday may be the leader in teBlack Friday Mobile Sales Reportrms of online sales, but Black Friday dominated in terms of mobile sales, according to a new report from eXelate, a leading analytics firm. eXelate has released a new report suggesting that Black Friday should be renamed “Mobile Friday” due to the number of mobile sales that occurred on that day. Though mobile commerce had a strong showing for much of the holiday shopping weekend, sales were especially high during Black Friday.

Retailers continue their push for mobile commerce

One of the reasons mobile commerce was such a success for the holiday shopping weekend is due to the efforts of the retail industry. Retailers have become enthralled with the concept of mobile commerce, much like consumers. Seeing the potential for major gain, many retailers have taken to engaging consumers through mobile commerce platform. Reports show that this approach has been remarkably successful for many companies.

Black Friday accounts for most mobile sales over holiday shopping weekend

According to the report from eXelate, the holiday shopping weekend began on Thanksgiving rather than Black Friday this year, breaking tradition. Thanksgiving day marked a major increase in shopping activity at physical stores and on digital platforms. Cyber Monday retains the title of leader of online sales with sales growing by 29% over what they had been in the previous year. Black Friday, however, saw the most mobile traffic, with 52% of iOS consumers and 41% of Android consumers using their mobile devices to make purchases.

Mobile commerce may be new Thanksgiving tradition

eXelate CEO Mark Zagorski suggests that mobile commerce is poised to become the new Thanksgiving tradition, especially as more consumers become reliant on mobile devices in their daily lives. More convenient forms of commerce are certainly proving to be popular with consumers and retailers have taken note of the potential benefits of mobile commerce. The results of Black Friday are likely to encourage retailers to continue their aggressive push to engage mobile consumers in more dynamic ways.