Author: Lucy

Infineon Technologies aims to improve NFC technology

| November 8, 2012

 

Infineon Technologies Digital Contactless Bridge interface gaining momentum around the world

Infineon Technologies, a leadimobile commerce nfc technologyng developer of semiconductors and micro-technologies, has announced that its Digital Contactless Bridge interface is quickly becoming the de facto standard in regards to NFC technology. The high performance communication interface has been seeing wide adoption from various companies interested in making use of NFC technology in some way. Because the technology is capable of making NFC interactions more fluid and convenient, it may  be well on its way to becoming a staple in industries like mobile commerce and marketing.

Interface allows for fast and secure connections

The Digital Contactless Bridge interface provides fast and secure connection between NFC devices. This is invaluable for NFC-based applications that rely on a high degree of security and a quick connection, such as mobile payment platforms. According to Infineon Technologies, their new interface is capable of supporting peak data rates for these type of mobile applications beyond 848 kilobits per second. This is much higher than conventional interfaces that are still widely used for mobile commerce.

Technology free and universally available

One of the most attractive qualities of the new interface is that it is free. Infineon Technologies is a strong advocate for open solutions that will make services like mobile payments more convenient and secure for consumers. The interface is globally available, which has contributed to its widespread adoption. Companies that have incorporated the new interface include Texas Instruments, INSIDE Secure, and MicroPross.

Advances in NFC technology could attract new support

NFC technology is often criticized as being dated, despite the fact that the technology is only roughly 8 years old, having first emerged in 2004. Some companies, such as Apple and PayPal, have chosen to sidestep NFC technology because they believe it is not capable of meeting the needs of modern consumers. Infineon Technologies is one of the companies working to improve NFC technology and ensure that it is more capable in meeting these needs. With the new interface widely available, NFC may be slated to become much more popular and regain some of the support it has lost recently.

The Fancy finds success through mobile commerce

| November 6, 2012

 

The Fancy gaining momentum as a mobile commerce platform

There is a new social shmobile commerce successopping network that is rising to prominence on the back of mobile commerce. Thing Daemon, a social business company founded in 2010, runs a Pintrest-like shopping website called The Fancy. In late October, The Fancy raised more than $26.4 million from investors interested in the concepts of social and mobile commerce. Thing Daemon also added former American Express vice chairman Ed Gilligan to its board of directors, further boosting its presence as a breakout success in the mobile commerce space.

Users can make purchases through website and application

The Fancy allows consumers to browse an extensive database of objects, compiled by Thing Daemon. Users are able to tag the objects they like so they can be found easily at a later date. When The Fancy first began, it was nothing more than a site where people could share the items they liked. In February 2012, however, all that changed when the ability to purchase items was added to the website and its subsequent mobile application. In a few short months, The Fancy was accounting for more than $10,000 in daily sales. Now, The Fancy is doing $200,000 a week in sales.

Social and mobile commerce proves to be a potent mix

Though this is a small sum when compared to other sites in the same field, such as Fab, a design-oriented sales site, The Fancy has shown how the concepts of social and mobile commerce can lead to resounding and quick success. The Fancy is seeing most of its success in the mobile space, where consumers are eager to share the items they like with friends and family in a way akin to most common social networks.

Amazon and Apple show interest in The Fancy

In the wake of the success surrounding The Fancy, Apple and Amazon began showing extreme interest in the platform. Details concerning how in-depth this interest went have not yet been revealed, but both Amazon and Apple have taken notice of the popularity surrounding mobile commerce. These companies may be looking for a way to bolster their presence in the burgeoning industry and The Fancy may be the ideal platform to do so.