Augmented reality continues to make waves in the world of print, as some of the world’s most prolific gaming magazines announce that they will be using the technology for upcoming cover stories. Xbox Magazine, Playstation Magazine, and PC Gamer have all announced that they will use augmented reality for special editions of their covers featuring the upcoming game Far Cry 3. To accomplish this, the magazines have teamed with Aurasma, a leading augmented reality platform.
Future US sets sights on interactive technology to engage readers
Future US, which owns the magazines, has decided to use augmented reality in order to engage readers in a more dynamic fashion. The technology has proven itself capable of accomplishing this feat effectively in the past in numerous marketing campaigns. Future US believes that the technology can help bring new content to the audiences of the magazines in a way that they will enjoy and help generate hype behind the looming release of Far Cry 3.
Readers will be able to access exclusive content through special edition covers
Playstation Magazine will be the first to run its augmented reality cover on October 23. Both Xbox Magazine and PC Gamer will run their covers on November 6. Readers with smart phones equipped with the Future AR application will be able to access the digital content that is contained within the covers of these magazines. This content will range from exclusive video footage of the game to interviews with the game’s developers.
Augmented reality may help print remain relevant
When it comes to games, augmented reality is most often used as a gimmick to provide some novelty entertainment to gamers. The technology could help print establish a foothold in a time where most consumers favor their mobile devices over traditional media. Though magazines have managed to hold some favor with consumers, many publications are still feeling the pressure caused by the advent of mobile technology. Thus, these publications must find ways to adapt if they want to continue being relevant with their audience.
Metaio brings new updates to SDK, showing off new technologies and techniques for developers
Metaio, one of the world’s leading developers of augmented reality technology, has introduced a new update to its SDK. The company’s development kit has become rampantly popular with software developers interested in making use of augmented reality and introducing this technology into applications. As augmented reality becomes more popular, Metaio is looking to ensure that its SDK retains a high place in the affections of developers around the world. As such, the company has introduced a variety of new features to the platform.
Platform includes new SLAM technology
Metaio has introduced an updated SDK powered by a new iteration of its Augmented Reality Experience Language (AREL). This language provides for more dynamic control of augmented reality components during development stages. The new SDK also includes an updated Metaio Creator platform, an augmented reality desktop publishing tool for users with limited technical experience. Advanced camera technologies are also included in the new SDK, along with support of Simultaneous Localization and Mapping (SLAM) technology.
SLAM allows mapping of large physical space
Metaio has produced a number of videos to demonstrate the capabilities of the updated SDK. Metaio has taken time to focus on the new SLAM techniques used by the SDK to improve mapping and produce more robust augmented reality experiences. This new technology allows the Metaio SDK to produce augmented reality content on large physical spaces, providing more flexibility for developers that want to stretch the boundaries of the technology.
New SDK may help push the boundaries of augmented reality
With the updates SDK, Metaio believes developers will have a better time creating high quality and immersive augmented reality experiences. Metaio continues to be a powerful name in the augmented reality business, service as a platform for dynamic digital content and showing that augmented reality can become much more than a novelty technology that is used only in advertising or gaming.
