Author: Rebecca

Mobile trends in India include massive 1 billion users

The country’s cell phone market has now broken through that tremendous milestone.

The latest data with regards to the mobile trends in India have now been released and have shown that from September to October 2015, there was a 0.7 percent increase in the ownership of cell phones, bringing that country over the billion user mark to reach 1.03 billion device users.

This fascinating insight was released very recently by the Telecom Regulatory Authority of India.

Now that India has reached this milestone in its mobile trends, it has become the second country in the world to have achieved it (the first one having been China). The population of the country is about three times that of the United States and it has recently become a vital new market for smartphones and other mobile devices. Though there are only four major carriers for mobile service in the United States, India boasts a dozen that are all competing to obtain contract subscribers.

Due to the massive mobile trends for competition in the country, subscribers pay some of the lowest bills in the world.

Mobile Trends - A billion UsersA number of factors, including the tremendous competition in India for customers has made sure that Indian mobile device users are paying some of the lowest monthly charges on the planet. This massive and rapidly growing and evolving market has also presented opportunities to companies from other countries. Virtually every corner of the globe is looking at India’s market and is hoping to try to carve out their own segment of it for themselves.

Though the insight from the Telecom Regulatory Authority of India includes all types of cell phone, another important mobile technology trend currently underway in the country is the adoption of smartphones. While the United States continues to be one of the top markets for the very high-end and flagship devices from manufacturers, Asia is a haven for entry-level and mid-range devices.

As people in India hop on the mobile trends for replacing basic cell phones and feature phones with smartphones, manufacturers have been scrambling to offer consumers across the country the type of deals and opportunities that will encourage them to choose them over the competition.

Augmented reality based Star Wars tease issued by Project Tango

Google’s new video offered a mixed-reality style environment to bring digital and physical objects together.

Trixi Studios recently released a video that brought the new BB-8 Star Wars droid into a fun new augmented reality based environment in which digital objects were brought into the physical environment.

This experience was meant to provide Star Wars fans with a fun glimpse into what AR technology can do.

Despite the fact that Project Tango at Google and Hololens from Microsoft are both considered to be in the early phases of development, they are both working at full tilt to try to make the augmented reality experience more broadly available. Some of the recent releases have include the Hololens development kit from Microsoft that comes with a price tag of $3,000, while the development kit from Project Tango is a notably more affordable $512. The release of the Star Wars simulation was only one of a range of AR technology based teasers that have been released over YouTube in recent weeks.

There have also been several other players that have been strutting their augmented reality stuff.

Among them was the rather mysterious Magic Leap, which has been quite secretive about what it’s been up to. That said, it didn’t hold off releasing its own AR technology based video recently. With each new release, it becomes more clear that the tech has quite a bit to offer in terms of a unique and fascinating experience for users.

When it comes to the more recent Star Wars video, while the BB-8 droid was featured, it wasn’t the only character that made its way into the spotlight. In fact, there were several character interactions available as the creator of the video made it possible to provide digital representations of Boba Fett and Stormtroopers to be fought off.

While it is clear in the videos that the animations remain in earlier forms, the point wasn’t to show how accurate and detailed the animations could be. Instead, it was a fascinating demonstration of the type of features augmented reality could have to offer. The fact that top Star Wars characters were brought into the mix showed that there is some meaningful potential on the fun side of the spectrum.