Category: Geolocation Technology

The partnership has brought the two companies together for the Magnum ice cream app, using iBeacon.

Tesco has announced that it has entered into a partnership with Unilever in order to roll out geolocation technology in the form of iBeacons in 270 of its stores.

This location based tech will function to trigger exclusive savings opportunities and offers.

Through the use of geolocation technology, consumers who have downloaded and installed the Mpulse mobile app will receive offers and discount coupons whenever they pass within a certain distance of one of the participating Tesco locations. The iBeacons will be installed into the Tesco Express stores within the first rollout of this tech. It will become the largest trial of location based marketing that either of those massive brands has experienced.

The initial geolocation technology based campaign will trigger offers for the Black and Pink Magnum products.

These push notifications will be sent automatically to passersby in order to give them the opportunity to take advantage of special deals that will remain valid from the time that they receive them until the end of the month. The Mpulse app is available for download at both the Apple App Store and the Google Play Store.

According to the global brand director at Magnum, Neil Gledhill, “We’re always looking at innovative ways to deliver on Magnum’s brand promise of delivering pleasure and to be able to do it at scale with a partner like Tesco is fantastic.”

The managing director at Tesco Convenience, Tony Reed, also went on to explain that they are always on the lookout to find new and engaging methods of encouraging their customers to return to shop while being able to take advantage of attractive offers at the same time. “With summer on the way, we’re delighted to trial this concept and can’t wait to get our customers’ feedback.”

The geolocation technology based mobile app was developed using Urban Airship tech, by the Karmarama agency. It functions in conjunction with iBeacons, which create a type of geofence around a specific location. Customers traveling within that designated area will receive the deals through their apps.

The ride share service mobile app has just confirmed that its update includes critical changes to its privacy policy.

The leading company in ride share services, Uber, has now announced that it has updated the privacy policy of its app in order to improve the mobile tracking that it is capable of achieving and, therefore, enhance its accuracy.

There are a number of strong changes that have taken place to make the service more efficient and enjoyable.

According to the announcement from Uber, these mobile tracking improvements should benefit both the drivers and the passengers, alike. According to a blog posted by the company in advance of the changes, “Our riders and driver partners will start receiving e-mails in the next few days about the new Privacy Statements.” It did go on to say that it will be going to great lengths to ensure that it is guaranteeing the privacy of its users. That said, it pointed out that geolocation will become central to the service.

Mobile tracking through geolocation technology is the largest change being made to the Uber platform.

The announcement by Uber explained that the mobile app would request access to the location of the rider while the app is open in the background on the device. That way, it will make it possible for drivers to be able to locate their customers more quickly and conveniently. Overall, using geolocation technology as a part of the Uber app means that drivers will spend less time trying to find riders, and riders will spend less time waiting for their cars to pick them up.

The company also added that “In addition, these changes would allow Uber to launch new promotional features that use contacts — for example the ability to send special offers to riders’ friends or family. In either case, users will be in control: they will be able to choose whether to share the data with Uber.”

The changes to the mobile tracking portion of the privacy policy and geolocation features of the app will become effective on July 15th, said the announcement. What has yet to be seen is how many people will be interested in using the feature.