Category: Mobile Gaming

Kabam Publishing launched to focus on mobile games

| March 16, 2013

mobile games focusKabam takes aim at mobile games with new publishing division

Kabam, a mid-sized game developer, has announced the official launch of Kabam Publishing, a new division of the company that focuses on the publishing of mobile games. Kabam has taken note of the rise in popularity of mobile games over recent years, seeing that many consumers are very interested in playing games from their smartphones and tablets. In an effort to engage these consumers, the developer has targeting the publishing business. Through Kabam Publishing, the company will be able to provide consumers with a wide range of new mobile games from various third parties.

Kabam Publishing to provide resources to third party developers

Kabam Publishing will provide third party game developers with a variety of tools and technologies that Kabam itself uses to develop new games. With these resources, developers will be able to create games for numerous platforms, such as Facebook, iOS, and Android. Kabam Publishing will have a strong focus on mobile games, so even those designed for Facebook will be accessible through mobile devices. Though Kabam Publishing is the official publishing division of Kabam, the company has been publishing third party games for some time.

Publishing unit will make promotion and distribution more efficient

Since 2012, Kabam has been publishing mobile games created by third party developers. The company boasts of 15 publishing partners, including Reality Square Games and Venan Games. Kabam Publishing encompasses the company’s publishing efforts, localizing resources and making it more efficient for the company to promote and distribute mobile games of various types.

Kabam may be a major boon for third party developers looking for a publisher

Though Kabam is relatively small in terms of development staff, the company boasts of one of the largest audiences in the mobile space. Many consumers play games from Kabam  on their smartphones and tablets, even without realizing that these games are coming from the company. Kabam’s presence in the mobile games sector may prove a boon for third party developers that are looking to align themselves with a dedicated publisher.

Reliance Games acquires mobile games developers in South Korea and Japan

| March 15, 2013

Mobile Games Asian MarketReliance Games to focus on mobile games in Asian market

Reliance Games, the mobile games division of Reliance Big Entertainment, has announced its acquisition of Japanese game developer and publisher Funnel as well as South Korean development studio Bluesom. The acquisition has formed new mobile games divisions for Reliance Games in both countries, providing the company with a strong entry point into their respective markets. Mobile games are very popular in both South Korea and Japan, and the market activity in this sector is what attracted the attention of Reliance Games in the first place.

Company now has strong entry into the Asian market

Through the acquisition, Reliance Games now has access to the intellectual property of both development studios. Both developers have produced very successful mobile games in the past and Reliance Games is keen to take advantage of that momentum for its venture into the Asian market. As part of Reliance Games, both Bluesom and Funnel will work to develop mobile games catered to the markets of South Korea and Japan. Developing games for the Asian market will not be the only focus of the studios, however.

Developers will work to create games for western markets in the future

In the future, both Bluesom and Funnel will research and develop multiplayer mobile games specifically for western markets. Multiplayer games, in particular, have been very successful in the mobile space due to their focus on community and social networking. These games are not expected to take form for some time, giving Reliance Games the opportunity to provide more resources to Funnel and Bluesom in order to bolster their position in their respective markets.

Barriers exist that separate Asian market from western markets

While mobile games enjoy almost universal appeal, games have traditionally faced several problems in crossing the gap that separates the Asian market from western markets. Cultural differences and other factors tend to make games that have performed well in the Asian market somewhat less successful in western markets. This is a persistent trend that exists throughout much of the game industry, and is as true for mobile games as it is for console and computer games.