Category: Mobile Gaming

Qualcomm develops new chipset for mobile games

| March 4, 2013

Qualcomm Mobile GamesQualcomm sets sights on next generation mobile games with new chipset

Mobile games are becoming a very competitive field, but this competition is not exclusive to developers. Chip makers have begun battling each other to establish dominance in the mobile space, offering high-tech chipsets that are capable of supporting more powerful mobile games to mobile device developers. Qualcomm is one such company and has been bolstering its development team in order to test new processing chips that are designed to provide developers of mobile games more options than ever before.

Mobile games have establish a powerful presence in the game industry

Qualcomm has taken a strong interest in mobile games, largely due to the success that these games have seen through the advent on smartphones and tablets. Mobile games are more than entertainment applications for the masses, they represent a very lucrative market that has proven to be very profitable for companies like Apple and Google, as well as the developers of these games. The game industry is beginning to take advantage of advances in technology to produce titles that boast of high resolution, high complexity graphics and Qualcomm is positioning itself to become the chipmaker of choice when it comes to mobile games.

New chipset will open up new opportunities for developers

According to Qualcomm, its new chipset will open up a new world of opportunities for the developers of mobile games. The chipset will allow these games to break the traditional boundaries that have kept mobile gaming in the realm of gimmickry for years. Better quality graphics, more complex game design, and better performance will be available through the chipset, allowing gamers to experience titles that could be comparable to those seen on traditional console systems.

Qualcomm aims to address concerns of cost

Making a high performance chipset that is capable of accomplishing Qualcomm’s goal of becoming a dominating force in the mobile market has many implications, the most significant of which is cost. Developing such a chipset is not an inexpensive endeavor, and the costs associated with development tend to trickle down to consumers as mobile devices are priced to ensure device makers are able to generate a profit. Qualcomm is well aware of this potential problem and is also developing several low-cost chipsets that offer some of the processing power of their latest model in the hopes of ensuring that mobile devices do not become too expensive for consumers to purchase.

Social and mobile games have a major impact on mobile marketing

| March 3, 2013

Mobile MarketingAdvertisers see more engagement through mobile games

Mediabrix, a leading social and mobile advertising firm, has released new data concerning mobile marketing. The data highlights the advertisements that are seen through social mobile games and their performance in terms of consumer engagement. Social games have become very popular with consumers, which has made them equally popular with advertisers. Advertising in mobile games has also been extremely successful in recent years, suggesting that engaging mobile consumers, especially those that play games on their smartphones and tablets, is the best way to reach people through marketing campaigns.

In-game ads have higher click-through rate than normal ads

According to the data from Mediabrix, advertisements in social and mobile games have a higher click-through than other advertisements. These ads see an average click-through rate of 11%, 100 times higher than the rate seen through normal advertisements. Engagement in these advertisements is also significantly higher, beating out the engagement seen through web-based advertisements coming from companies like Facebook and Google.

Mobile games entice consumers to engage in marketing

Exactly why consumers are more prone to engage in advertisements in social and mobile games is something of a mystery. Mediabrix suggests that mobile games themselves are highly interactive, making consumers more prone to engage with elements they see on the screens of their smartphones and tablets. Mobile advertisements also have an appeal to those looking to stave off boredom, thus consumers with nothing better to do will engage in these ads for some entertainment.

More than 158 consumers expected to be mobile gamers by 2015

Mediarbix predicts that there will be more than 158 million consumers playing mobile games by 2015, creating major opportunities for advertisers looking to engage the mobile space. Social and mobile games are expected to have a major impact on the world of mobile marketing, especially due to the fact that consumers continue to show that they are more willing to engage in in-game advertisements than any other traditional form of marketing.