Category: Mobile Gaming

Mobile games platform GameTanium coming to Poland

| February 28, 2013

Mobile Games PolandExtent and Deutsche Telekom join to bring mobile games to Europe

Deutsche Telekom, a leading German telecommunications company, has announced its partnership with Israel-based game company Extent. Together, the two companies have set their sights on mobile games for the Android platform. Through Deutsche Telekom, Extent will be able to embed its GameTanium mobile games platform into the Polish market. Poland has been becoming a more attractive market for the game industry because of the rapid rate of adoption that consumers have been showing mobile devices. Extent believes that the time is right to enter into the market and engage consumers with a new service.

GameTanium to be available in Poland

GameTanium supports more than 150 mobile games, all of which are available for free to those that subscribe to the service. Deutsche Telekom customers will be able to receive a free trail of the service, which will provide them with unlimited access to the platforms assortment of mobile games. Through its partnership with Extent, Deutsche Telekom has become the first telecommunications company in Europe to offer the GameTanium mobile games service to consumers.

Deutsche Telekom predicts success of new mobile games venture

Deutsche Telekom has seen success in a similar partnership with music subscription service Spotify and believes that mobile games can see the same success that digital music distribution has seen in the European market. Consumers throughout Europe have shown a strong interest in mobile games, but Deutsche Telekom will focus on the market in Poland for the initial phases of its partnership with Extent. If the partnership proves successful, the telecommunications company may expand the availability of GameTanium to other parts of Europe.

Game industry beginning to shift as consumers become more mobile

Mobile games continue to show promising growth throughout the world. Consumers have shown a great deal of support for mobile games and the game industry has been working to appeal to these consumers in a greater way. Developers that have traditionally been focused solely on creating console games have begun to develop titles for the mobile space, due to the rising demand for mobile games coming from consumers.

Mobile games eclipse portable consoles in revenue

| February 25, 2013

Mobile Games Eclipse Portable ConsolesMobile games generate more revenue than portable consoles

Mobile devices like smartphones and tablets have come to play a major role in the game industry. The advent of smartphones birthed the popularity of applications, relatively light pieces of software that provide services and entertainment for people all over the world. As smartphones became more advanced, so too did their applications. Mobile games have become the most popular of these applications, and they have benefitted tremendously from the advances made in mobile technology. Now, these mobile games are generating revenue that is dwarfing that produced through the game industry’s much touted portable consoles.

Consoles not living up to expectations

Nintendo and Sony are the biggest names in the portable console market. Both companies recently released portable consoles that were highly anticipated among consumers. Despite this anticipation, however, these consoles did not sell as well as the companies had hopes. Both the Nintendo 3DS and Sony Playstation Vita have seen lackluster sales globally and because these consoles are not universally favored by consumers, the games they support have generated less revenue than Sony and Nintendo would have liked.

Data highlights popularity of mobile games

Research firms IDC and App Annie have release data concerning the disparity in the revenues generated through mobile games and portable consoles. The data shows that portable consoles see high sales during holiday seasons, but mobile games account for year-round spending. Approximately 60% of all app spending in Apple’s App Store, and 80% in Google Play, was directed to mobile games. Most of these games include in-game transactions, which entice gamers to purchase power-ups or virtual currencies in order to gain an edge.

Game industry continues to adjust to the clout of mobile devices

The mobile games market has become extremely influential in the overall game industry. Large developers that had, in the past, been focused exclusively on consoles are beginning to set their sights on mobile devices in order to tap into a new generation of consumers. Publishers like Electronic Arts and Activision are also taking a strong position on mobile gaming, expecting to see major success in this market that they have not seen in portable consoles.