Mobile Gaming

Category: Mobile Gaming

Amazon expands micro-transactions service

Dan Gendro | January 25, 2013

Amazon expanding digital services for the game industry

Internet retail behemoth Amazon has begun expanding its digital services into the game industry, with a particular focus on mobile gaming. The Amazon Digital Games Store has become a very promising marketplace for such games, giving developers yet another avenue through which to find success in an increasingly crowded market. Amazon has announced the activation of micro-transactions through in-app purchases for the games that are part of the company’s digital store.

In-app micro-transactions will receive more support from Amazon

Mobile game developers often rely on micro-transactions to generate some kind of profit with their titles. Most mobile games are either available for free or for a very small price, making their ability to generate revenue through initial purchase very limited. In-app micro-transactions are seen as the best way for these games to find commercial success, as the majority of these transactions are very inexpensive, thus making them more attractive to gamers.

Company expands services to PC, Mac, and web-based games

The Amazon Digital Games Store has had the ability to facilitate in-app micro-transactions for some time, but Amazon has been disinclined to fully support the service across all gaming platforms. The service has typically been reserved for mobile games for the iOS and Android platforms, but Amazon has begun expanding its availability to PC, Mac, and even web-based games. Amazon expects that expanding its service to these platforms will help game developers build their businesses and reach new audiences.

Developers relying heavily on micro-transactions

Game developers often create games for a wide variety of platforms in order to engage the largest number of people possible. This can be a costly endeavor because of the fundamental differences that exist from platform to platform. Micro-transactions therefore take on a greater importance for developers, as they not only represent a way for a studio to generate profit, but also recover from the costs associated with game development.

Storm8 surpasses 10 million daily users for its games

JT | January 25, 2013

Storm8 reaches major milestone in mobile gaming

Mobile gaming is quickly becoming a field that cannot be ignored. While much of the game industry continues to hold a strong focus on traditional platforms, some developers are adopting an exclusive focus on the mobile space, producing games that are designed specifically for mobile devices, such as smart phones and tablets. Storm8 is one such company. The developer was founded by former Facebook engineers who had a strong passion for games and the company has recently been making waves in the mobile gaming space.

Developer catching up to the dethroned Zynga

Zynga, the former champion of mobile gaming, recently announced that it saw 33 million daily active users in July of 2012. While this is somewhat lower than what the developer had seen in previous years, it shows that Zynga still holds a strong grip on mobile gaming, even amidst its downfall. Storm8, however, is catching up very quickly. The developer recently announced that it has reached the 10 million daily active users milestone.

Social games mark success for developer

Storm8, which was founded in 2009, has developed a variety of mobile games that have garnered a massive fan base. Like other companies involved in mobile gaming, Storm8 tends to design games to be addictive and provide instant, or near-instant, gratification. These games are generally easy to get involved in and require a modest time investment to see any reward. While gamers do not have to spend hours playing Storm8 titles, they typically do because these games have strong ties to social networks, encouraging community more so than solitude.

Developer finds success despite lack of funding

Storm8 is somewhat unique in the game industry, especially in the mobile sector, in the fact that it has not yet taken any funding from investors. With the poor performance of Zynga in public markets and the rapidly evolving nature of the funding landscape, investors are showing more caution in regards to the ventures they support. Storm8 has little to worry about, however, as the developer has managed to etch out significant success without having to rely on the investments of outside parties.