Nintendo’s new game could be what AR technology has been waiting for to become commonplace.
The Pokémon company has teamed up with Nintendo and the company recently separated from Google, Niantic Labs, in order to develop a game called “Pokémon Go” which will feature the use of augmented reality and that could be what the tech has needed to make it mainstream.
The companies are working together to make it possible for smartphone users to enjoy the game over real life.
The idea is that players will be able to use the augmented reality game to look for, duel, and trade their Pokémon in “real” life. This means that it will be possible to play the game everywhere from city streets to country fields. So far, there haven’t been too many details that have been released about this mobile game, other than a broad concept. There also hasn’t been a specific date set for the release of the game, though it has been indicated that it will become available in 2016.
The idea is that this massive mobile gaming franchise will bring augmented reality into the big time.
This brand and nature of the mobile game will already have appeal to players even before all of the details have been released, as the popularity of Pokémon is tremendous, and AR tech based mobile apps have been growing in use as the idea of overlaying digital content on the real world becomes better recognized.
In order to be able to play the mobile game app, there will likely be a great deal of demand on the device. For instance, while the game will be taking place on the device screen and not in reality, it will require that certain GPS components be active, and a relatively good data service will need to be accessible in order to interact with the game. Moreover, it will require that the player looks at the screen the majority of the time, so it could provide somewhat of a similar experience, in terms of actual game-play, to the Ingress augmented reality app, a previous product released by Nantic when it was still with Google.
Mobile games are becoming much more popular throughout China
Mobile games are exploding in China. The country is now home to one of the largest mobile markets in the world, largely due to the increase smartphone penetration and the expansion of mobile networks throughout the country. Niko Partners, a leading research firm, has released its latest report concerning the growth of mobile gaming in China. According to the report, China is on track to outpace the United States when it comes to mobile gaming revenue.
Mobile gaming revenue in China to hit $5.5 billion by the end of this year
The report shows that China’s mobile gaming revenue will reach $5.5 billion by the end of this year. This represents a 66% increase over the revenue that was reported in 2014. Global mobile gaming revenue is expected to be approximately $30 billion, with China accounting for a significant portion of that revenue as its gaming space begins to expand. By the end of this year, China is expected to be home to more than 420 million gamers that use their mobile devices to play the games they like.
The US is beginning to fall behind when it comes to mobile games
The United States has been one of the countries leading the way in mobile gaming revenue for several years. Now, however, China is beginning to outpace the country, largely due to the number of mobile games that have been released in the country. The Chinese gaming market is currently dominated by Tencent, which owns the massively popular WeChat application. Other companies have found success in the market as well, where consumers are showing favor for playing convenient games while commuting.
China’s mobile gaming revenue to hit $11.1 billion by 2019
According to the report from Niko Partners, China’s mobile gaming revenue is expected to swell to $11.1 billion by 2019. As developers bring more games to the country and mobile networks continue to expand, more consumers are expected to spend money on these games. Consumers have shown that they are very willing to spend money on mobile games they enjoy, though doing so has been considered a controversial practice in other parts of the world.