Category: Mobile Marketing

NXP Semiconductors takes a swing at NFC technology

| November 6, 2012

 

NFC technology set for boost as new chips become available

NFC technology is becoming mNFC technologyore popular as more consumers get their hands on smart phones and other high-tech devices. The technology has helped establish mobile commerce, but it has also seen extensive use in advertising. Indeed, the technology is beginning to gain more attention for its uses beyond the mobile payment space, and integrated circuit manufacturer NXP Semiconductors is keen to ensure that businesses can make use of NFC technology in an efficient way.

New NFC chips could be a major boon to businesses

NXP Semiconductors has developed a new series of NFC chips that are meant to make serialization much simpler. These chips provide businesses with a URL “mirror,” which allows them to keep track of which NFC tags are actually being used and in what way. These NFC tags are typically to be used in advertising and information distribution. Being able to track the performance of these tags could be a major boon for companies that are looking to tune their engagement with mobile consumers.

Four new chips designed to meet the needs of businesses

The new NFC chips come in four varieties, all part of the NTAG21x chip family. These chips have varying features that are meant to appeal to different sectors of business. The NFC chips with low memory — NTAG210 — are meant to be affordable and appeal to companies that want to reach a large number of consumers in an efficient manner. Other chips are better suited to provide consumers with some type of service, such as remote access to a computer network. These NFC chips are currently only available as samples, but NXP Semiconductors has plans to deliver the chips to NFC manufacturers by the end of this year.

NFC technology gains momentum beyond mobile commerce

NFC technology is gaining momentum outside of mobile payments. If the technology can continue to prove popular amongst consumers, businesses are likely to continue showing interest in making use of the technology. For now, NFC technology is seeing the most use in the mobile commerce industry, where the technology enables smart phones and other mobile devices to make purchases for goods and services.

Google admits mobile advertisements impacting revenue growth

| November 5, 2012

 

Google reports that mobile ads are causing a deceleration in revenue growth

Google has invested a grea\Mobile Advertisments Growth t deal of money into mobile advertisements. With the number of consumers with smart phones and other mobile devices on the rise, the company had expected to see a sharp increase in revenue growth through its mobile marketing initiatives. Google has recently filed a 10-Q report with the U.S. Securities and Exchange Commission noting that mobile advertising is, in fact, having a deceleration effect on its revenue growth.

Mobile advertisements are cutting into desktop business

According to the filing, Google has been seeing a decline in revenue growth for some time due to multiple factors, of which mobile advertisements are a significant part. The company expects to continue seeing this trend into the future, if it does not take action to reverse the effects and put more momentum behind revenue growth. Google currently has an $8 billion annual run-rate on mobile advertisements, which has significantly cut into the company’s desktop business, thus causing a decline in revenues.

Focus on mobile platforms cause shrink in desktop business

Despite Google’s powerful presence in the mobile space, the company is still heavily involved in traditional desktop computing. Much of its business and traffic comes from desktop computers or other stationary systems. By shifting focus toward mobile advertisements, Google has seen engagement in its desktop business decline somewhat. Google notes that such trends are expected in the advent of a digital economy, but not entirely welcome. With advertisers more interested in mobile platforms over static, Google may be hard-pressed to find a solution to its revenue growth problem.

Google may see market backlash from slowing revenue growth

Google is one of the leading names in mobile commerce, social networking, and technology currently. The company has its hands in various industries and has a multitude of projects underway that could revolutionize these industries. Nonetheless, the company is still susceptible to changes in the advertising market and the interests of consumers. By admitting that mobile advertisements are causing a deceleration in revenue growth, Google may soon see some backlash from the stock market.