Marketing campaign to help raise awareness for London Underground
Outdoor marketing firm CBS Outdoor UK has enlisted the aid of augmented reality specialist Blippar to help promote the services of the United Kingdom’s public transit system, London Underground. Tapping into augmented reality is part of the marketing firm’s “Look for Longer” campaign, which encourages consumers to accurately identify 75 London Underground stations using interactive clues they find in posted throughout the city. Blippar’s role in this initiative calls for the use of a massive, six-meter digital screen in the heart of Westfield Stratford City.
Blippar takes over screen at Westfield Stratford City shopping center
Westfield Stratford City is Europe’s largest shopping center, with more than 3 million monthly visitors. With such high traffic, t he shopping center is considered a prime location for marketing campaigns. Blippar has taken over one of the massive digital screens that has made its home in the shopping center to provide consumers with a chance to engage in the campaign’s augmented reality aspects. The interactive posters that can be found on the screen, as well as those found in London, provide consumers with clues that will help them identify the stations associated with London Underground.
London Underground campaign gives consumers chance to win prizes
Through the campaign, consumers have a chance to win an iPad or Kindle Fire if they can correctly identify several London Underground stations and find all the clues associated with the campaign. CBS Outdoor UK believes that augmented reality is one of the best ways to engage a new generation of consumers that have been steeped in mobile technology. In the past, augmented reality marketing campaigns have proven quite popular with mobile consumers.
Augmented reality proves to be effective marketing tool
Augmented reality may be an ideal way to reach out to consumers that are tethered to their mobile devices. The technology allows for dynamic content to be accessed with nothing more than a smart phone or similar mobile device. In terms of marketing, this can turn static campaigns into engaging experiences that are more likely to stand out in the minds of consumers.
SouthStart Communities selects Hipcricket for mobile marketing initiative
Hipcricket, the mobile marketing subsidiary of Augme Technologies, has been selected by SouthStar Communities, a real estate development company serving Texas and North Carolina, for a new marketing campaign. The realtor will be tapping into Hipcricket’s AD LIFE platform, which will allow it to develop mobile websites and make use of QR codes for various advertising purposes. QR codes have long been a powerful marketing tool amongst U.S. realtors. Indeed, the real estate industry played a major role in bringing the codes to the U.S. and helped make them popular.
Hipcricket platform to be used to build mobile sites and manage QR codes
SouthStar Communities has taken note of a significant increase in website traffic coming from mobile devices, suggesting that more consumers are becoming reliant on their mobile devices when shopping for new homes. In order to tap into this market, the realtor is looking to make use of Hipcricket’s services to help build websites that are optimized for viewing on mobile devices. QR codes will be used in various print advertisements and on signage for new homes.
QR codes may help realtor reach out to consumers
When consumers find these QR codes and scan them with their mobile device, they will be able to find information concerning a particular home or be granted the ability to browse SouthStar Communities’ extensive property database. In both cases, consumers will be directed to a mobile website where they can find the information that they want. Hipcricket will provide the resources that the realtor needs to make this campaign a reality and will also provide the company with a way to track the performance of its QR codes and other mobile marketing initiatives.
QR codes continue to hold favor with real estate industry
QR codes are among the most popular mobile marketing tools available today. The real estate industry is well versed in the use of the codes, having been one of the first industry’s in the U.S. to make extensive use of them. The codes have served the industry well, proving popular amongst consumers and providing realtors with a way to stay engaged with potential home buyers no matter where they may be.
