Category: QR Codes

Seafood cases and menus now feature quick response codes that can be scanned by guests.

The BlackSalt Fish Market located in Northwest Washington now sells dozens of different types of fish and shellfish, and has assigned QR codes to every one of them in order to provide customers with the information that they need to answer more of their questions, and to bring that knowledge home with them on their mobile devices.

These quick response codes are located on all of the menus and seafood cases of the company.

According to the fish monger for BlackSalt Fish Market, among the largest challenges that have been faced is in keeping track of the large amount of data regarding a given fish that is being sold, such as where it was caught, what techniques were used for catching the fish, who caught the fish, and so on. The QR codes provided a very helpful tool that would allow this information to be accurately and clearly relayed to customers who would like to know more about what they are buying and eating.

The Black Restaurant Group is now using QR codes to expand on their efforts to keep consumers informed.

The Black Restaurant Group includes locations such as Republic and Pearl Dive Oyster Palace. Over the last year, it has been making a concerted effort to provide its customers with a way to obtain a better understand of where, when, and how the fish was caught, and by whom. According to M.J. Gimbar, a fishmonger for the company, the purpose is to build greater transparency within an industry that has increasingly been experiencing consumer distrust due to widespread cases of fraud and mislabeling.

Gimbar explained that it is easy for Seafood to be altered or swapped, without the customer’s knowledge. Therefore, Black Restaurant Group is working to make sure that their own customers always know exactly what they are getting and how that seafood came to be available to them. The project, itself, was more challenging than had been anticipated. Keeping the QRcodes up to date and interesting caused a struggle, particularly after time had passed following the coverage by NBC, ABC, and National Geographic.

The excitement over the QR codes had started to die off until the traceability element was introduced, which provided information about each and every type of fish. This has regrown the customer interest and barcodes are being scanned once more.

NEW YORK – With the rise of new technology, business owners and companies have new, creative ways to market their products.

One of the most popular new ways to connect with customers and get them to one’s site is through QR Codes.

Quick Response codes are images placed on business cards, signs, and other items that are readable to smart phones and similar devices. By scanning the code, a user is able to be taken directly to a website or sales page where they can take action. The technology was first put to use in the Japanese auto industry, but it has quickly evolved into an essential marketing strategy.

QR Code Home helps business owners and companies take advantage of this new technology by designing a wide variety of items that feature these scanning the code. They include Booklets, Banners, Flyers and more. They have provided services for the likes of Boost Mobile, The Weather Channel, and more.

“I first met Travis (the owner) during a networking event. One day I realized we would need to hire a printer at four o’clock on a Friday afternoon. Helpful, willing, and able, Travis was at our service with an affordable quote. We sent him the documents via email and he was able to have our programs printed and assembled (not to mention, delivered) the next day,” enthused Mike Rose of Goodyear Tires.

Added Debbie Oakes from Sea Bright Solar, Inc., “QR Code Home provides all our print, advertising, and marketing campaigns. The staff works with us as business consultants rather than just as printers. They go above and beyond, taking time to discuss specific needs and then proposing a marketing plan to meet those needs.”

Taking pride in giving their customers the best possible service, QR Code Home offers 24/7 customer service. They take it a step further by giving clients their personal cell phone numbers so they can offer the best advice at any time of the day. The company also offers unlimited website editing, so one can update and modify their site as often as necessary.

For more information on QR Code Home and the services offered, please visit their website at http://qrcodehome.net/. The site also links to their social media accounts and provides a contact page for inquiries.