Category: QR Codes

A Dutch test run in a retail store has shown that near field communication beat out quick response barcodes.

According to the fashion retailer, Vic, following an in store pilot program that used both NFC technology tags and QR codes, it was the former that was more popular among its customers.

The store feels that this is an important discovery in terms of what experience consumers find most appealing.

According to a release issued by Vic, “We have found that the NFC tags are more popular than the QR codes because they are very simple to use.” It went on to say that “It is definitely something we hope to keep in our store going forward into the future; it is our way of connecting our online and offline worlds.”

The NFC technology pilot program was used in the Groningen location in the Netherlands.

There were tags encoded with NFC technology located within the retail store location that allowed shoppers to use their smartphone to access additional information about products, as well as promotional videos and discount vouchers.

The program was managed by the provider of NFC technology tags and QR codes, SenseMe. It placed these tags and barcodes around the store location in various places that were felt to be relevant, as well as on some of the individual product items, themselves.

By using either form of tech through a smartphone, shoppers could view a promotional video or head to the website of the specific brand in order to learn more detailed information about that brand or its products. Vouchers and coupon offers were also available.

According to Jouke De Jong, the manager of the store that participated in this trial, “It is a very cool system, especially for some brands who have a lot of information on their websites about certain products.” The location also made sure to show customers how to take advantage of this digital material through the use of tablets.

They demonstrated both the QR codes and the NFC technology enabled tags so that customers would understand their benefits and could choose to use them when they were seeking additional information. What the store determined was that the tags were more popular than the barcodes simply because of the ease of their use.

The test run is being launched at college campuses in partnership with Chartwells.

LevelUp, a mobile payments startup, has just announced that it is taking an important step forward in the smartphone based transaction environment by running a trial of its service among the demographic that is most likely to carry compatible devices.

It is starting this pilot project on college campuses, as students of this age are highly likely to carry smartphones.

This mobile payments test is being conducted in partnership with Chartwells Higher Education Dining Services, a company that supplies food to colleges across the United States. Throughout this trial of the smartphone transaction service, certain colleges will allow LevelUp to be used to pay for meals at the dining halls.

At the moment, the mobile payments trial includes Northeastern University (Boston) and Buffalo State (New York).

According to Chartwells, it agreed to take part in the LevelUp pilot project at the two colleges because it believes that mobile payments will help to make the ordering process at mealtime both faster and more convenient. The vice president of marketing and creative services at Chartwells, Patti Girardi, explained that “Chartwells chose to pilot the new payment system at Buffalo State and Northeastern because we thought it was a perfect fit for our partners.”

Girardi went on to explain that LevelUp was a strong match for Chartwells because it is also capable of offering the company analytics about the purchases that are being made, the visits that are made to the sites, as well as the return visits. This data could be highly beneficial in determining precisely which limited time offers and promotions have been successful among students, and when sales fluctuations are occurring at retail locations. The information could be applied to better understand the purchasing behaviors of the students that they serve.

To use the mobile payments service, the student will need to have downloaded the LevelUp app. It functions in the same way at the dining halls in the college as it does at other merchants who accept these transactions. A payment card is linked by the student to a personal QR code, which is then rendered on the app. The point of sale is equipped with a scanner that can scan the code in order to complete the transaction.