Category: Social Media Marketing

Location based technology becomes a USD learning tool

| July 17, 2015

The University of San Diego’s IT department is using geolocation technology for interactive instruction.

The IT department at the University of San Diego (USD) has recently launched the World Interactive Study Environment (WISE), which uses location based technology to help students to drop pins from wherever they are around the globe, and to add comments, videos, and pictures, in order to encourage greater interaction and discussion among class members.

The pilot of the WISE platform is being run throughout this summer by a 10 student class.

The members of that class will be heading to London as a part of an art history study program. Previously, the platform has already been used in 2015 since its launch, when the location based technology was brought throughout lower income neighborhoods in San Diego by social science students. It was also used by those students for documenting trips that were taken to their local farmers market.

The location based technology is being tested in a number of different contexts and functions.

Location Based Technology - Learning ToolThe development team behind the WISE platform is now working on creating native iOS and Android versions. Currently, this geolocation technology functions with Google’s Cloud Storage, its App Engine, and its Maps.

The data from the early adopters is integral to the team at the university that is continuing to work on the WISE geolocation platform. They will be collecting the feedback from the pilot programs in order to continue to evolve and enhance it for improved use. They are also considering marketing this platform in order to sell it.

The reason is that there is a nearly endless list of potential learning uses for location based technology, so there is a considerable amount of potential to make money if they are able to sell the tech to the right organization. This is particularly true in the higher education fields, where there is currently a struggle in boosting the interactivity of lessons within the classrooms. The student population is now made up of people who have grown up with the use of digital tools and have a certain expectation as to the types of resources that should be available to them throughout their studies.

Twitter mobile Ads Manager officially launched

| July 9, 2015

This new marketing strategy will make it possible to track ad campaign performance over smartphones.

Twitter has now released an official announcement of the launch of its mobile Ads Manager, which makes it possible for Twitter app users to be able to track the performance of their ad campaigns.

This includes the spend, the number of engagements, the cost per engagement, the number of impressions, and the engagement rate.

The mobile ads manager was formally announced by Twitter. For smartphone users with iPhone 6 and above, the new button for insight into ad performance now appears on the profile page next to the “Settings” icon. That said, for iPhone 5 users to be able to use this feature, they need to click the gear icon to bring up the Twitter Ads option. For Android users, they need to choose the drop-down from the Settings option. This, according to the announcement from the social network.

This mobile ads feature was designed for smartphone and tablet users in mind, but doesn’t allow for advertisement design.

social media twitter - Mobile AdsThe user is able to obtain insights with regards to their mobile marketing efforts on the social network, but the mobile advertising feature doesn’t go quite as far as the desktop capabilities in that it does not allow a campaign to be launched from a smartphone. Instead, an ad campaign must be created over a laptop or desktop computer.

This represents a different direction from the social media marketing strategy that was recently implemented by Facebook when they created their dedicated Facebook Ads Manager App, which not only allows marketers to be able to monitor their ad campaigns while on the go, but also create them from their smartphones and tablets.

That said, once the mobile ads have been created, the Twitter Ads button that is available on smartphones and tablets provide a range of different metrics summaries across the campaigns. Moreover, it also allows campaign bids to be edited, and budgets and schedules can be altered. Furthermore, Twitter has also pointed out that it is possible for campaigns to be extended paused, or resumed after having been paused.