Tablet Commerce

Category: Tablet Commerce

Mcommerce sites in China see increases of 600 percent in 2012

Rebecca | March 19, 2013

The leading websites in the country saw tremendous growth over the mobile channel.

Recently released data from the leading e-commerce sites in China have revealed that those websites experienced an average mcommerce growth of 600 percent last year.

In that country, online shopping is generates an estimated $40,000 per second.

However, the majority of that spending has been over laptops and desktops. This is what has made it so notable that Tmall and Taobao have reported that the purchases that were being made on their websites by way of smartphones and tablets has skyrocketed by 600 percent. This represents a massive growth in the importance of mcommerce and tcommerce.

There have also been a number of other considerable mcommerce victories over the last year.

The company that operates both of the aforementioned stores, Alibaba, also revealed that the number of unique visitors that came to Taobao in 2012 over its mcommerce apps or through a browser broke the 300 million mark. The blog from that company explained that among those visitors from mobile devices, 57 million (19 percent) actually made a purchase over their smartphones.

Though this makes it appear as though shoppers have made a major move toward mcommerce, among all of the transactions completed on Taobao last year, mobile represented only 6.87 percent. This is an increase of only 1.77 percent over the year before.

It was previously revealed through the data produced by iResearch last year in the second quarter that Tmall and Taobao had already established themselves as mcommerce leaders in china. They stepped far above the competition by taking in an online shopping share of 75.6 percent of all purchases made on the internet through the use of any device. Though there are other strong online retailers in the country, there are a number that remain underrepresented over smartphone and tcommerce, such as Amazon China.

According to Alex Qiu, the general manager for the Alibaba mobile business unit, “The speed of mobile adoption has been much faster than we thought it would be.” As smartphone and tablet adoption continue to take off in China, it makes sense that the use of mcommerce will only continue to grow.

T-commerce dominance may be passed from iPad to Android

Rebecca | March 15, 2013

Apple is losing ground in the tablet market where it has always held the top spot.

T-commerce has always been an area in which Apple has held the lead, but with smaller, cheaper tablets based on Android technology becoming increasingly popular, iPads are starting to lose their dominance.

The research firm IDC has predicted that Android tablets will soon be taking the lead.

This news from IDC could be extremely defining for the t-commerce world, as it could change the marketing and shopping strategies for many companies that have been placing their primary focus on the Apple devices due to their reining popularity. However, as Android tablets start to step forward, those companies may soon find themselves changing direction to appeal to the new leader in the industry.

The projections from IDC show that Apple will fall behind Android in t-commerce before the close of 2013.

The t-commerce industry has been taking on new direction over the last few releases from Apple, as consumers focus more on convenience and price. However, even as the iPad Mini was released with a 7.9 inch screen and a smaller price tag, it didn’t appear to be enough to keep up with the massive number of Android tablet options currently on the market.

IDC believes that before the end of the year, should the trends continue in the same direction – and it looks as though that will be the case – the iPad of all shapes and sizes will need to give up its number one spot as the leading t-commerce platform.

The current trend is showing that the screens in the size from 7 to 8 inches will be driving the shipments for tablets around the world to reach 191 million by the end of 2013. That has risen from an original forecast that had been 172 million. According to an IDC program manager, Ryan Reith, “iOS tablets have already lost ground to Android tablets.”

This has been a considerable shift in the t-commerce world, considering that in 2011, 56 percent of the worldwide market was held by iOS, with Android well behind it at 40 percent.