Tag: alibaba

Alibaba invests in mobile marketing and m-commerce as its own profits tumble

The Chinese company is using a new strategy that involves the use of investments to boost profits.

The financial results from Alibaba’s first publicly traded quarter have now been announced and, along with those drooping figures, the company has also revealed its new strategy to inject some life back into its profits by backing investments into mobile marketing and m-commerce.

From July through September, Alibaba saw its net income drop by a dramatic 39 percent.

This occurred despite the fact that the company saw a massive surge of 54 percent in the company’s revenues, based on a powerful user demand. The results that were recently released showed that the company is using a strategy that is not entirely unlike one of its rivals, Amazon, the American e-commerce giant. This strategy involves using investments into mobile marketing, m-commerce, and other areas within itself in order to be able to boost its own growth over the long term.

In October, Amazon.com Inc. had reported experiencing a considerable third quarter loss and is also investing in mobile marketing.

Alibaba - Mobile MarketingThis was the case, even though it had also seen a growth in revenue by 20 percent. It has been pouring its money into itself, hoping to build itself up in order to achieve greater profits over the long term. In this, it has been looking to advertise over smartphones, tablets, and even streaming television, as it promotes and encourages its m-commerce side.

That said, outside of that specific part of the strategy, the two companies have a very different way of operating. Amazon directly sells and distributes products and also works with third party sellers. Alibaba, on the other hand, is not in competition with merchants, nor does it carry any inventory.

Investments into mobile marketing and commerce are set to become an important opportunity for earning potential by the company that is continuing its rapid growth at the same time that all of this is happening around it and within it. It will be very interesting to watch the direction that the company takes throughout the current quarter, which is considered to be a critical one within the American marketplace.

Line to expand into mobile payments

Japanese app developer is beginning to expand its services into mobile commerce

Developers of mobile messaging applications are beginning to push into the mobile commerce space. These apps have won popularity for allowing people to message one another for free, but soon people may be using the apps to pay for goods and services and money transfers. Line is the latest app developer to show interest in the mobile payments space and the company is beginning to develop its own payment platform.

Company has major plans for the future after delaying its initial public offering

Line had plans to launch an initial public offer this year, but these plans have been delayed due to the company’s interests in expanding its services. The Japanese company has plans to develop a ride-share application that is similar to Uber, allowing people to purchase rides from private drivers that are associated with the company. Line is also developing an in-door map service and a food delivery service. The company is also branching into the online music streaming sector, offering mobile consumers a way to listen to music through an app.

Line Pay will allow users to pay for goods and services and transfer money to friends and family

Company extending into mobile paymentsThe company is showing particular interest in mobile payments, however, due to the massive revenue potential that the field of digital commerce represents. The Line Pay app, as it is called, will allow users to make payments at convenience stores by linking the app to their bank accounts or credit cards. The app can also be used for money transfers to friends and family. It will also allow users to split restaurant bills easily.

Line will face strong competition in the mobile commerce space

Line will face major competition in the mobile commerce space. The market is currently crowded with a vast number of payment startups that are looking to take advantage of the growing interest consumers have in mobile shopping and payments. Companies like Tencent and Alibaba currently hold a commanding presence in the Asian mobile commerce space, and Line will have to battle these two companies for the favor of consumers.