According to the Apple CEO, its smartwatch will soon be a device people won’t want to live without.
The Apple Watch is expected to have its release date announced on March 9, at which time it will also likely reveal a number of additional details about this gadget, including more about its battery life, and how it may one day make car keys obsolete.
With a massive price tag of $349, the device will need to be impressive in order to convince people to pay.
That is the price that has been announced for the Apple Watch Sport version of the first smartwatch from the high end brand. The key will be to try to convince people why they will actually want the device in the first place. They will not, after all, be replacing traditional wristwatches, as many people stopped wearing those when they purchased their smartphones. Therefore, many people are wondering if having two smart devices on them at all times will simply be redundant. This is especially true because many of the features of the smartwatch will not function without being wirelessly connected to an iPhone.
According to CEO Tim Cook, the notifications are among the best reasons to get an Apple Watch.
Cook explained that “I’m now so used to getting all my notifications and all my messages.” He went on to add that “It’s so incredible just to do this,” he said as he glanced down at his wrist, instead of having to take his iPhone out of his pocket. This could be quite convenient for a smartphone user. If a new notification arrives, it makes it possible for the smartwatch wearer to simply glance down at the wearable technology to see if the incoming call, text, email, or other type of alert is something that requires an immediate response.
The question is whether something as simple as notifications will allow these wearables to stand out from among many others that are already offering that type of feature, and if people will be willing to pay more for the Apple Watch than they would be for those from rival companies.
These mobile devices are certainly becoming more popular, but many consumers wonder if they come with medical risks.
The last several months has represented an extremely important time for the release of various types of wearables as well as for the very beginning of consumer adoption, but as was the case with the penetration of cell phones and smartphones, consumers are now wondering if these devices will be safe for their health.
Unlike traditional smartphones, wearable technology is worn on the clothing or body all the time.
Tech companies and fashion brands, alike, have been stretching their creativity to the outer extent in the hopes of coming up with a type of wearables that would truly appeal to consumers and that they would want to be able to purchase so that they can wear them all the time. Many predictions have showed that this industry has tremendous potential, as the market will grow to about $50 billion over the next three to five years. That would represent a market increase of about ten times where it was in 2014. The release of the Apple Watch in the first quarter of 2015 expected to drive that growth quite powerfully.
Wearables may present a technology and financial opportunity, but the health consequences have not yet been thoroughly examined.
Recently, at the New York Times International Luxury Conference session on wearable technology, there was a great deal of repetition when it came to the main topics surrounding these gadgets, but the only one on a considerable panel of participants to discuss the actual safety of the devices was Diane von Furstenburg, the fashion designer. She was the only one to raise that topic throughout the entire event.
As much as is it is important to discuss its opportunity as a product, whether or not it is useful, if it is affordable for the average consumer, and whether or not it is stylish, knowing if it is safe to actually wear these mobile devices on our bodies at all times is an important consideration. After all, many smartwatches and health trackers are worn at all times, including throughout sleep. Augmented reality headset wearables are worn throughout the day right on the head. This is a great deal more exposure than a smartphone, which is often put down, when it is not in use.
As wearables become increasingly popular throughout this year and become mainstream in the near future, it is more than likely that health and safety risks will become a rising topic of discussion and an important trend to watch.