The companies are using the technology to demonstrate how it can generate a shared experience.
Before the end of June, the seventh annual Luminato Festival will begin in Toronto, at which time tens of thousands of people will be filling the Canadian city’s streets for music, art, sights, and now augmented reality.
The AR exhibition is going to be a first of its kind in the world and will be making mobile marketing history.
The exhibition is being held among the thrills of this world class city’s sights and is targeted toward smartphone carrying attendees who can download a free app so that they can aim their device at different locations around David Pecaut Square so that they will be able to view a “virtual gallery” around the location that cannot be seen without the device.
The augmented reality allows the gallery to be digitally displayed over the real background of the square.
This augmented reality exhibition will display layers of computer generated imagery overtop of the actual physical world view through the use of the app and the device camera. When attendees aim their smartphones at various parts of the square, they will be able to view various works of art that they can share, with which they can interact, and that they will be able to discuss with other people.
As more people begin to explore the various virtual pieces of art, a heat-map will be generated and identify where people are and what they are viewing the most. Once the event has come to a close and when the app is no longer being used, a new form of digital art will be left behind. This will be a new crowdsourced version of the well recognized Lancôme rose, which will span the entire size of the square. It will be a form of tremendous digital mural to which each participant will have contributed, simply by having used the augmented reality app during the exhibition.
This will mean that the augmented reality mural will become the first ever human heat-map logo in the world and could lead to new trends in artistic and interactive mobile marketing.
A new mobile application from Inglobe Technologies turns a smartphone into an interactive guide.
Though not yet on the market, Inglobe Technologies has developed a unique smartphone app that has the potential to revolutionize the driver’s experience when small repairs or basic maintenance is required.
The application provides the vehicle owner with instructions for a number of different tasks.
The augmented reality app is designed to allow the user to look through the screen of the smartphone and see the engine of his or her own car, with its main components clearly labeled and with steps to guide him or her though various maintenance tasks, such as checking or changing oil.
This augmented reality development could revolutionize the experience of having a car break down.
Instead of being left entirely bewildered on the side of the road, the augmented reality features of the app could show drivers how to go about fixing minor problems. They could also improve the way that they maintain their vehicles, simply because they will be able to accomplish a number of smaller tasks without having to bring it to the mechanic. This could potentially reduce the risk of a break down by the vehicle.
The components of an engine are labeled by the augmented reality app in real time. Moreover, it provides animations of how and where to check the oil and top up fluid levels. That said, it isn’t involved to the degree that it could be used for rebuilding an engine. The purpose of the app is not to replace a good mechanic.
Instead, it gives drivers a boost in their knowledge and in their confidence regarding a number of the tasks that they could do themselves, provided that they know where to find the right components of the engine, and that they learn the steps that need to be followed.
Augmented reality provides a considerable advantage over the user’s manual of the vehicle – or even step by step instructions written in text with images. It eliminates the need to “visualize”, as it demonstrates the process using the vehicle’s own engine, directly in front of the user.
This augmented reality exhibition will display layers of computer generated imagery overtop of the actual physical world view through the use of the app and the device camera. When attendees aim their smartphones at various parts of the square, they will be able to view various works of art that they can share, with which they can interact, and that they will be able to discuss with other people.