Tag: ar technology

Augmented reality game app being used to teach Jewish cultural history

The application is designed to use technology to share this fascinating part of NYC’s past.

A new augmented reality mobile app has been released to combine the use of smartphones and tablets with the history of New York City in order to teach young people about the rich cultural history of Jewish immigration and other highly interesting topics from the start of the 20th century.

Other subjects covered by this application include the labor and women’s movements in New York City.

The purpose of this augmented reality game is to reveal the “secret history” that is held by many different buildings, neighborhoods, and other parts of NYC, at times when the device user is actually in the relevant location. The app is called Jewish Time Jump: New York. It works with AR technology and was created by ConverJent, which is a Jewish learning games nonprofit organization.

The augmented reality app was created with a grant provided by the Jewish education group, the Covenant Foundation.

Augmented Reality - Jewish cultural history game appThis augmented reality app is a 2013 Games for Change Awards finalist in the category of being “Most Innovative”. The game is a new, high tech twist on the concept of a scavenger hunt. The players of the game must locate the required clues by heading to the various locations both inside and across from Washington Square Park. This is adjacent to the building that was once the home of the famous Triangle Shirtwaist Factory and that is today a part of New York University.

As the players of the augmented reality game move from one location to the next, they receive information about events, archival photos, and even characters on their mobile device screens. The content presented is triggered by the GPS signal of the device. Players are also able to use their mobile devices to view historical documents as they play. These can include flyers and old Yiddish newspaper pages (which have been translated).

The game is set around an important New York City labor history event. It provides an augmented reality experience surrounding the 1909 shirtwaist strike, which is also referred to as the Uprising of the 20,000.

Augmented reality platform released by Audi with Somo

Audi Augmented RealityThis new smartphone friendly experience will help users to be able to bring their brochures to life.

Audi has just announced the unveiling of its Audi Vision augmented reality platform for mobile devices, which will give consumers the ability to use their smartphones and tablets to bring the brochures to life.

The Audi Vision platform will be simple and straightforward to use for smartphone and tablet owners.

It is designed to allow the user to simply point the device at one of the vehicle manufacturer’s spring price and specification guides for 2013, and take a “picture” that will transform the printed pages of the brochure into a full augmented reality experience that includes additional pictures, video, and even more content.

The company hopes that the augmented reality experience will reflect the innovation of the brand.

According to the Audi UK national digital manager, Hugh Fletcher, “Audi Vision is the most innovative digital project we’ve undertaken to date and most importantly it supports a key developing trend in marketing; the overlap between digital and CRM. Applying Audi Vision to our brochures is just the beginning.”

Fletcher also added that over the years to come, the augmented reality Vision platform will be applied in a large number of different marketing channels, as well as to enhance both printed and digital materials, and to provide an improved in-center experience. He hopes that this will “allow Audi fans to really get under the skin of our cars.”

The augmented reality application was designed for Audi by Somo. It is available for Android phones and tablets, as well as iPads and iPhones. The global innovation director at Somo, Maani Safa, said that “Audi is leading the way in the AR sector, embracing mobile-first and placing it at the heart of its digital strategy. We are proud and excited to be helping them pioneer the next generation of digital marketing.”

When the Audi Vision augmented reality grabs onto any specific brochure that is used, it will not need a data connection after that point. This could make a considerable difference in the convenience and experience provided by the application for the consumer.