Tag: ar technology

Virginia Tech art groups are working together to provide children with a unique Earth Day experience.

For Earth Day, a number of art groups at Virginia Tech have collaborated to use augmented reality to offer children a unique and fascinating experience for learning about creatures from pre-historic times.

The DinoDig involved a form of technology enhanced scavenger hunt experience.

The children visiting Virginia Tech over the weekend were able to use an augmented reality application that used location based technology to provide kids with a scavenger hunt that was enhanced by smartphones and tablets. This occurred before the “Dinosaur Petting Zoo” that was also held.

The augmented reality app allowed the kids to play the role of a paleontologist on a dig site.

The Virginia Tech app was selected to allow for the creation of the DinoDig based on FreshAiR. It was created by an associate professor from Redford, as well as his team. It uses augmented reality to allow the user to interact with the environment directly around him or her. It makes use if the device camera feature as a form of lens.

By hovering it over various objects at the site, the augmented reality technology allows the user to view more information about them. The app works because an AR map of the site had already been created. This allowed the geolocation technology to tell the DinoDig app exactly where the user was located and what he or she was viewing.

The app gave the scavenger hunt participants the ability to take part in a high tech experience that provided the chance to learn a great deal. They discovered facts related to dinosaurs when the camera features were held over the displays.

In order to complete the augmented reality scavenger hunt, the children were required to walk less than a mile over a period of approximately thirty minutes. The purpose was to give the kids a new way to experience their surroundings in order to capture their attention and their imaginations. Furthermore, each stop featured an additional interactive element, which consisted of a challenge of some form, or a trivia question. This allowed the child to earn virtual clues and dinosaur bones for the location.

CrowdOptic gears up for new augmented reality initiative

CrowdOptic, a developer of crowd-powered mobile applications that are often used at live events, has announced its partnership with the Location Based Marketing Association (LBMA). Through this partnership, the two parties will work to develop and deploy new services designed to be used at live events. These services will take advantage of “focus-aware” mobile technology, which is to say that the mobile applications being developed by these two parties will make use of augmented reality.

Marketers becoming more interested in interactive technologies

The LBMA has long existed to foster the research of engaging and interactive technologies and how these technologies can be used in terms of marketing. As the organization’s name suggests, location-based technologies often receive significant attention, but augmented reality has been growing more popular recently. The LBMA boasts of a large network of marketing affiliates, all of which are eager to engage consumers in a new and more dynamic way. As such, these affiliates are becoming more interested in the capabilities of augmented reality, largely because the technology presents a new approach to the matter of engagement.

CrowdOptic seeks to introduce focus awareness to mobile space

CrowdOptic has plans to launch its latest initiative in a series of phases, which will take place at several major entertainment events that will be held throughout the summer. The initiative is meant to draw focus to focus awareness, a concept developed by CrowdOptic that refers to the usage of location-based technology and augmented reality. The company suggests that focus awareness opens the doors for a new generation of mobile applications that can allow users to access dynamic digital content while also connecting with other people at the events they attend.

Mobile marketing may thrive through augmented reality

In mobile marketing, augmented reality is quickly generating a great deal of hype. The technology has garnered acclaim for its ability to present digital content in a way that consumers have never seen before. Consumers can also interact with this digital content, making marketing campaigns more dynamic and enjoyable for the consumer.