Tag: ar technology

The UTV Stars application will apply AR for enhancing the user experience in a high tech way.

Disney UTV Digital has just announced the release of its UTV Stars application for both Apple iOS and Google Android based devices, and that it will feature an augmented reality search option.

This new app has a strong entertainment focus and provides a broad range of different content, says Disney UTV.

The company has revealed that the new application includes content such as live TV streaming, movies, gossip, and Bollywood news. However, the tech and mobile commerce news headlines are being made as a result of the augmented reality feature which allows smartphone and tablet users to snap a movie poster picture from any medium – from print to screen, etc – and gain access to a considerable amount of information about that film.

The augmented reality search feature provides access to everything from text to video and social media.

When the device user applies the augmented reality search feature to a poster, he or she can learn more about the movie through behind the scenes videos, movie trailers, images, Tweets, and other forms of relevant content.

The augmented reality feature itself is called Snap Search. It is powered by Ocutag Technology by Ricoh Innovations. The app is designed to provide a great deal of information, including the very latest in a section that it has labeled “Just In”. This is made up of celebrity tweets from a number of different participants. There is also a “spotted” feed which provides both gossip and news from UTV Stars, including videos from that channel as well as pictures from paparazzi.

The augmented reality feature isn’t the only mobile commerce element to the app, as it also focuses on marketing via social media. It allows its users to share the updates that it sees by way of their own social network accounts at Twitter and Facebook, as well as through email. Moreover, they can save images as favorites so that they can be easily seen later in their personal lists. Should this app become popular, the social element could potentially help it to spread much more quickly and gain more users.

Lucky Charms is using mobile to go beyond traditional “prizes” to appeal to adult consumers.

In its most recent mobile marketing campaign, General Mills has created an augmented reality app for its Lucky Charms cereal that sends adult consumers on a “Chase for the Charms.”

This app allows mobile device users to go on a virtual hunt for marshmallow treats.

The goal of the augmented reality game is to reach the end of the rainbow with Lucky the Leprechaun. The cereal manufacturer released a video as a teaser for the app ahead of its launch, which is St. Patrick’s Day.

The augmented reality campaign is linked to the holiday that is known for its similar theme of Irish lore.

On St. Patrick’s Day, users will be able to tap on their mobile device screens when they use the augmented reality application, to capture Lucky the Leprechaun’s charms as they appear before them. The charms use AR technology to look as though they are located in the real world. As an incentive, the company is also offering prizes based on the number and type of charms that were collected.

Among the instant prizes are t-shirts, a cereal dispenser, or a chance to appear as an animated character in an upcoming ad for the product. The grand prize is a pot of actual gold that is valued at $10,000.

Behind the augmented reality campaign is the creative agency called Saatchi & Saatchi. The app itself was the creation of Ogmento. The app itself is being heavily marketed. On Friday, mash-up music video was released, featuring several of the classic advertisements for the cereal. The video itself was performed by John Boswell, who is better known as “Melodysheep”, and who is otherwise recognized for his Julia Child tribute.

This new mobile marketing campaign is the latest effort by the brand – now 49 years old – to reach out to adults who had grown up with the cereal and who are now using smartphones and tablets and are receptive to the augmented reality experience. The strategy was started last year with a television ad which has since broadly expanded to include the AR technology.