Tag: augmented reality

Metaio Cloud aims to simplify augmented reality

| December 17, 2012

 

Augmented Reality Metaio CloudMetaio Cloud introduces cloud-based services

Metaio, a leading developer of augmented reality technology, has been working on a way to make it easier for companies to develop augmented reality campaigns. Earlier this year, the company introduced the Metaio Creator, which simplified the process significantly. Now, Metaio has introduced the Metaio Cloud, which aims to streamline management of augmented reality content across a vast network of mobile applications, ideal for businesses that have a wide reach when it comes to consumers.

Augmented reality gaining ground as a marketing and entertainment tool

Augmented reality is quickly becoming a very popular and powerful marketing tool. Tech-savvy consumers have praised the technology because of its ability to provide them with dynamic content. Mobile applications that incorporate augmented reality in some way often manage to attract aggressive attention from consumers. In the past, it has been difficult for businesses to keep track of the wide range of augmented reality content they provide to consumers. The Metaio Cloud aims to solve this problem by making management much simpler.

Metaio Cloud could be a boon for less-experienced programmers

Metaio is well aware than not everyone is a professional programmer. This does not stop some companies from adopting augmented reality, however, and Metaio is keen to ensure that consumers have a positive experience with the technology no matter which company is making use of it. The Metaio Cloud allows businesses to take advantage of a cloud computing network, which can be quickly accessed to pull resources into an application or other type of platform. The Metaio Cloud allows augmented reality content to be changed and pushed to consumers in real-time without having to submit updates to existing applications to various app stores.

Qualcomm also introduces features to make development simpler

Metaio is not the only player in the augmented reality space that is working on making the technology more accessible to businesses. Qualcomm also has a platform called Vuforia that helps simplify augmented reality content for businesses and consumers. Qualcomm recently introduced a new update to its Vuforia SDK that allows for cloud-based image recognition features for mobile applications developed using the platform.

Augmented reality technology set to become more dynamic

| December 12, 2012

 

Augmented Reality Static augmented reality may be a thing of the past

Augmented reality has managed to make its way into the mainstream, thanks largely to the support of tech-savvy consumers around the world. Typically, augmented reality comes as a feature in mobile applications. These applications often rely heavily on the sensors of mobile devices as well as a static dataset that paints digital content over the real world. Augmented reality itself is a very dynamic technology, thus the static nature of mobile applications may be hampering the technology’s capabilities.

Professors work to make innovative breakthroughs in technology

Professors Matthew Turk and Tobias Hollerer from the University of California – Santa Barbara, have been working to make augmented reality mobile applications much more dynamic. The professors envision a future for augmented reality where the technology is more stable, practical, and capable of higher levels of engagement with consumers. Turk and Hollerer have been research ways to incorporate real-time computer vision into augmented reality applications, which would allow these applications to become much more dynamic in their ability to overlay digital content onto the real world.

Augmented reality showing a stronger presence in mobile commerce

Augmented reality has become a very popular tool in entertainment and marketing. Even leashed by the static nature of most mobile applications, the technology has been able to provide consumers with a wide range of interactivity. Augmented reality has begun breaking away from its traditional fields recently, and entering that of mobile commerce. While mobile commerce often refers to the practice of making purchases with a mobile device, the term also encompasses mobile shopping. Augmented reality has been growing in popularity amongst mobile shoppers because of its capabilities of providing these consumers with context sensitive information on particular products.

Grants help fund ambitious research

Turk and Hollerer have recently been awarded two grants; one from the Office of Naval Research, and another from the National Science Foundation. These grants are helping fund the professors’ work in their so called “anywhere” augmented reality application. The concept strongly focuses on making augmented reality possible no matter where a person may be.