Tag: china mobile commerce

Report highlights growth of mobile commerce in China

| December 31, 2013

Mobile payments continue to grow in China

Maverick China Research, a market research firm based in China, has released a new report concerning mobile payments and the favor they garnered among consumers in 2013. Mobile commerce has become a powerful force in China, especially as ownership of smartphones and tablets continues to rise at a rapid pace. A growing number of people are showing a strong interest in shopping online, using their mobile devices to find and purchase products that they are interested in.

Consumers are becoming more interested in online shopping

According to the report, the mobile commerce field saw a great deal of activity throughout China in 2013, especially where retail is concerned. The report notes that more retailers have come to embrace mobile payments as a way to engage a new generation of consumers that have a strong reliance on their smartphones and tablets. These retailers have developed or purchased point-of-sale systems specifically meant to accommodate mobile commerce.

Mobile device ownership grows

China Mobile Commerce GrowthThe report notes that mobile devices have reached a point where they can reliably provide an enjoyable mobile commerce experience. Moreover, the number of consumers that have smartphones and other such devices has reached new heights in China, and many of these people are showing that they are willing to shop online. According to the report, approximately 30% of the mobile devices sold throughout China at the start of 2013 were smartphones.

3G helps mobile commerce prosper

Mobile Internet has also become more reliable in China over the past year. China’s 3G networks have been bolstered by telecommunications companies and an estimated 200 million people make use of these networks on a regular basis. A fast and reliable Internet connection is needed for an enjoyable online shopping experience and 3G has helped mobile commerce establish a stronger presence in China than it had in previous years.

Mobile commerce explodes in China

| November 27, 2013

Chinese mobile commerce is showing strong growth

Mobile commerce has gained a great deal of momentum in China recently. Consumers throughout the country are beginning to embrace mobile technology and smartphones and tablets are beginning to play a major role in the lives of many people. As mobile devices become more important to consumers, they are beginning to purchase products using these devices rather than shop in physical stores. A new report from the Development Research Center of the State Council, suggests that mobile payments have taken hold with many Chinese consumers.

Report highlights the growing popularity of mobile payments

According to the report, mobile payments are expected to reach $130.4 billion by the end of the year, more than five times the payment volume recorded from mobile devices throughout China in 2012. The report suggests that consumers throughout the country are showing favor for mobile commerce because of the convenience it brings to the shopping experience. Businesses are also powering the adoption of mobile commerce among consumers by offering shoppers special discounts for purchases that they make from mobile devices.

Alipay accounts for a third of all mobile payments in China

Mobile Commerce - ChinaDuring the “Double Elevens” event, which is similar to Cyber Monday in the U.S. and elsewhere, mobile payments through Alipay, the country’s most prominent mobile commerce platform, reached more than $870 million in transactions. Alipay accounted for one third of all mobile payments made in China, an 800% increase over the mobile payments it accounted for in 2012.

Internet access is exposing more people to mobile commerce

As the mobile Internet becomes more accessible to a wider range of consumers, the growth of mobile commerce throughout China is expected to accelerate. Several Chinese technology firms have taken a strong interest in mobile commerce due to the economic promise it represents. Popular applications like Wechat are beginning to receive mobile commerce features, turning them into somewhat impromptu mobile payments platforms and further increasing the exposure that consumers are experiencing in regards to mobile commerce.