Tag: china

WeChat is leading the way in mobile commerce

| September 15, 2015

WeChat app may soon compete directly with Facebook

WeChat is beating Facebook’s WhatsApp when it comes to mobile commerce, and the app may soon be coming to the United States in order to better compete. WeChat is a messaging application in China owned by Tencent. While those living outside of China have knowledge about the application, it is quickly gaining popularity as more consumers become exposed to mobile commerce. Facebook already has the backing of a massive consumer base, but it continues to struggle to find traction in the mobile commerce space.

What WeChat lacks in membership, it makes up for in mobile payments

WeChat has been operating in the Chinese market for some time. The app currently has more than 600 million users, though WhatsApp boasts of 900 million. Despite the major difference in users, WeChat has a comprehensive business model in place. The app pulls in some $4.2 billion in annual transactions, as it also acts as a mobile commerce platform for those interested in shopping online. Expanding into new markets will provide WeChat with access to even more consumers that want to use their devices to make purchases.

WeChat is making moves to expand into new markets

Mobile Commerce - MessagingRecently, WeChat invested some $50 million into Canadian messaging app Kik, which highlighted the company’s intentions to begin exploring other markets. While WeChat is showing interest in new markets, it has yet to enter into these markets. As such, there is little consumers interest in the app, even with the demand for new mobile commerce services growing at an exponential rate. In order for WeChat to compete effectively, it will have to take steps to tailor its services to a western audience.

Messaging apps could be the key to the continued expansion of mobile commerce

Messaging apps are beginning to play a major role in the mobile commerce space. These applications now do more than simply allow users to communicate with one another, as they can also be used to send money to friends and family. The apps can also be used to make payments over a mobile network, something that consumers are becoming very interested in.

Mobile gaming revenue is exploding in China

| September 11, 2015

Mobile games are becoming much more popular throughout China

Mobile games are exploding in China. The country is now home to one of the largest mobile markets in the world, largely due to the increase smartphone penetration and the expansion of mobile networks throughout the country. Niko Partners, a leading research firm, has released its latest report concerning the growth of mobile gaming in China. According to the report, China is on track to outpace the United States when it comes to mobile gaming revenue.

Mobile gaming revenue in China to hit $5.5 billion by the end of this year

The report shows that China’s mobile gaming revenue will reach $5.5 billion by the end of this year. This represents a 66% increase over the revenue that was reported in 2014. Global mobile gaming revenue is expected to be approximately $30 billion, with China accounting for a significant portion of that revenue as its gaming space begins to expand. By the end of this year, China is expected to be home to more than 420 million gamers that use their mobile devices to play the games they like.

The US is beginning to fall behind when it comes to mobile games

China Mobile Gaming RevenueThe United States has been one of the countries leading the way in mobile gaming revenue for several years. Now, however, China is beginning to outpace the country, largely due to the number of mobile games that have been released in the country. The Chinese gaming market is currently dominated by Tencent, which owns the massively popular WeChat application. Other companies have found success in the market as well, where consumers are showing favor for playing convenient games while commuting.

China’s mobile gaming revenue to hit $11.1 billion by 2019

According to the report from Niko Partners, China’s mobile gaming revenue is expected to swell to $11.1 billion by 2019. As developers bring more games to the country and mobile networks continue to expand, more consumers are expected to spend money on these games. Consumers have shown that they are very willing to spend money on mobile games they enjoy, though doing so has been considered a controversial practice in other parts of the world.