Tag: china

Mobile gaming thrives in China amidst ban on consoles

| January 30, 2013

Mobile Gaming ChinaConsole ban may soon be lifted due to performance of mobile gaming

For over a decade, China has been a very poor market for the game industry. Ten years ago, the Central Government issues a ban on the manufacture, sale, and import of game consoles. While this has not stopped gaming from being an influential force in China, the market has been relatively stagnate since the ban was introduced. This ban may soon be abolished, however, due in no small part to the influence China has had on the mobile gaming space.

Mobile gaming unabashed by console ban

While consoles have been banned in China for several years, mobile gaming is not restricted to traditional systems. Instead, mobile games are entirely based on devices like smart phones and tablets. Because these devices cannot be considered gaming consoles, they are not susceptible to the ban instituted by the Central Government. The clout that the country holds in the mobile gaming market has become massive, accounting for some $6.38 billion during the fourth quarter of 2012. Apple held the majority of the Chinese market in thrall during this period.

China may become a very promising market for game industry

If China decides to rescind its ban on consoles, the game industry may be in for a major shift. Game developers and publishers have been itching for an opportunity to enter into the market, which is considered an untapped field of massive promise. The world’s largest console makers, Nintendo, Sony, and Microsoft, are eager to enter into the market for t he same reasons. While lifting the ban could be good news for the game industry, it may also open the way for a new force to emerge therein.

Lifting the ban could allow Chinese companies to reshape the industry

If the Central Government does lift the ban, Chinese companies will be able to develop and produce their own consoles. Given the fact that two of China’s largest smart phone developers have produced devices that rivaled the iPhone and Android devices in the fourth quarter of 2012, such companies may be able to introduce a console that could dethrone the industry’s traditional heavyweights. A more accommodating atmosphere for gaming could also attribute a major amount of momentum to the country’s mobile gaming market.

 

Mobile gaming to become a stronger focus of Chinese developers

| January 7, 2013

Mobile Gaming ChinaCharge for mobile gaming being lead by Taiwan

China is beginning to see a boost in mobile gaming, much of which is coming from Taiwan. In Taiwan, game developers are beginning to focus more on mobile platforms, largely due to their popularity among consumers. This popularity has lead to a spike in demand for mobile gaming application, which many consumers partake in for the sake of entertainment. Game developers are expected to ramp up their efforts to connect with these consumers in the coming year.

Developers look forward to a better year

Mobile gaming represents a major global market, which has been exceedingly lucrative for developers able to engage mobile consumers. 2012 saw a major increase in the launch of mobile games, with many finding their ways to tablet devices. Much of this success was seen outside of China, however, as native game developers kept their focus on more traditional platforms. In Taiwan, developers are looking to put the sluggish performance of 2012 behind them by focusing more on mobile platforms.

Taiwan developers begin to set sights on mobile gaming

Among the companies that are looking to focus on mobile gaming in 2013 are InterServ International, China Gamer International, and Softstar Entertainment. Over the past several years, these development companies have experiences their fair share of setbacks. Declining sales and the poor performance of their games have lead the developers to look for new ways to appeal to consumers. With the demand for mobile gaming of the rise, these developers may be able to find some degree of success, if they can produce quality games.

Analysts predict that mobile gaming will become more popular with Chinese consumers

Analysts from the Market Intelligence & Consulting Institute note that mobile gaming is so popular because these games can be played anywhere and at any time. Consumers enjoy this aspect of mobile gaming because it allows them to control their entertainment experience. This convenience is one of the reasons mobile gaming has become such a popular pastime outside of China.