Tag: china

Mobile commerce is growing in China and WeChat is helping

| October 28, 2015

WeChat is leading the way in boosting mobile commerce in China

Mobile commerce is seeing explosive growth in China, which is being powered by WeChat, one of the country’s leading social applications. WeChat has approximately 600 million monthly users, according to Tencent, which founded the company responsible for the mobile application. Tencent sees major promise in the mobile commerce space and has invested heavily to establish a foothold in this growing market. Through WeChat, Tencent has managed to accomplish this goal.

Mobile commerce infrastructure is becoming larger

WeChat has developed a comprehensive mobile commerce infrastructure, allowing consumers to use the application to shop for and purchase products that they are interested in. Consumers can use the app to purchase products either online or at physical stores, as long as these stores support mobile payments. Along with other apps, WeChat has managed to make China the world’s fastest growing mobile commerce market, opening up promising new opportunities for retailers.

Alibaba has drawn more attention to mobile shopping, and WeChat is capitalizing on the growth of the mobile market

Mobile Commerce Growth Helped by AppsMobile commerce began gaining momentum in China when Alibaba, the country’s leading online merchant, began supporting mobile shopping through its e-commerce store Taobao. Consumers quickly showed strong support for mobile shopping because of its convenient nature. The use of QR codes to initiate mobile transactions is quite popular throughout the country, as consumers can simply scan one of these codes with their smartphones in order to purchase products. Apps like WeChat have become very powerful tools in the retail space, pressuring merchants to become more mobile-centric.

Security concerns could slow the adoption of mobile commerce

WeChat is expected to continue aiding in the growth of China’s mobile commerce market. As the app grows more popular, a greater number of retailers are expected to focus more heavily on mobile consumers. Security is still a concern, however, which may slow the adoption of mobile commerce among consumers. Because mobile shopping involves sending financial information over the Internet, many consumers have concerns regarding the security of e-commerce sites that support mobile payments. Without adequate security measures in place, retailers may not be able to effectively engage mobile consumers.

JD and Tencent seek to improve mobile marketing in China

| October 21, 2015

JD and Tencent will be expanding their partnership in order to improve mobile marketing

JD.com, one of China’s largest online retailers, and Tencent, a prominent provider of Internet services in China, have announced that they will be expanding their partnership in order to transform mobile marketing throughout the country. A growing number of consumers with smartphones and tablets has lead to a higher demand for new marketing solutions in order to effectively engage mobile consumers. Retailers are finding it somewhat difficult to catch the attention of mobile shoppers, especially those that are becoming more involved in mobile commerce.

China is becoming a very powerful mobile commerce market

China has become a leading mobile commerce market, with many consumers showing favor for shopping with their smartphones. New mobile marketing solutions are needed in order to ensure that retailers can continue to engage these consumers. JD and Tencent will be exploring new avenues to leverage Tencent’s social platforms in order to create more favorable marketing solutions. Together, the companies intend to make use of the big-data resources that Tencent has access to, as well as the e-commerce information that JD has collected over the years.

New marketing solutions could help retailers engage mobile consumers

Mobile Marketing Improvments - ChinaThrough the expanded partnership, JD and Tencent intend to develop new online tools that will ensure that retailers can target mobile consumers in a more dynamic fashion. Mobile marketing has proven to be an effective way to engage new generations of consumers that are becoming more reliant on smartphones and tablets. These devices have become powerful tools in changing how consumers shop online and in the physical world. In China, retailers have seen the rise of mobile commerce, which is pressuring them to become more mobile-centric.

Mobile marketing expected to thrive in China

As mobile marketing becomes more robust in China, many more consumers are expected to begin participating in mobile commerce. New marketing solutions may make it easier for retailers to connect with consumers. Through mobile marketing, these companies can offer consumers better deals and shopping opportunities that they may not have had access to in the past.