Tag: e-commerce

Apple updates its e-commerce store

| August 12, 2015

Apple has introduced buy buttons in its digital store

Apple has made a change to its online store in order to foster growth in mobile shopping. For several years, Apple has kept product information separate from commerce. Those interested in purchasing products, such as an iPhone, would have to visit a different website, which served as Apple’s digital store. Now, however, Apple has introduced “buy” buttons, which will make e-commerce more streamlined and give Apple a way to provide convenient services to consumers.

Change will be more accommodating of mobile consumers with smartphones and tablets

The change comes as Apple becomes more aware that consumers want to explore, research, and shop for products in one place. Having to visit multiple different sites when trying to purchase and research products is seen as inconvenient, so Apple unified the process by including a buy button that will allow shoppers to make a purchase quickly. Streamlining the process could help Apple establish a stronger foothold in the e-commerce space, especially as the company continues to expand into the world of mobile payments.

Apple remains slow when updating its e-commerce store

e-commerce - Apple Apple has been quite slow in redesigning its e-commerce platforms. The company’s digital store is one of the most frequently visited websites in the world, and a significant amount of this traffic comes from mobile shoppers. Despite, this, the company has seen little need to make any significant changes to the website, even when it debuted the Apple Watch, which was only available online.

Updated store will be more convenient for mobile consumers than its previous iteration as Apple begins to focus more on mobile payments

One of the reasons Apple has made a change to its online store is because it was not optimized for mobile viewing. This made it difficult for mobile consumers to use the store and purchase products that they found interesting. Now, the store is more capable of handling a mobile audience and Apple is likely to continue making adjustments to its approach on e-commerce in order to accommodate those using smartphones and tablets to shop online.

Mobile commerce spending is exploding in China

| August 5, 2015

Report shows that mobile spending is accelerating throughout China

Mobile commerce spending is on the rise in China, according to a new report from eMarketer. The report highlights the growing prevalence of smartphones and tablets among consumers. More consumers are beginning to use these devices to shop online and purchase products. As such, mobile commerce has begun to see explosive growth in China, particularly because large retailers and banks are beginning to show support for mobile spending.

Mobile commerce spending expected to hit $334 billion by the end of this year

The report from eMarketer predicts that mobile commerce spending through smartphones and tablets will reach $334 billion by the end of this year. This represents a record increase of 49.7% in total e-commerce expenditure. The report estimates that retail sales in China’s mobile space are 450% higher than those being made in the United States. Several retailers in China, particularly the country’s largest e-commerce company Alibaba, have begun embracing the concept of mobile commerce and have been showing stronger support for mobile shopping overall.

Companies are looking to bring mobile commerce to China’s rural communities

Mobile Commerce Spending in China on the RiseWhile mobile commerce is thriving in China’s largest cities, retailers are beginning to branch into rural communities in order to support the further expansion of mobile shopping. Alibaba is working to engage rural communities, where the rate of e-commerce growth is outpacing that being seen in major cities. The company has partnered with China Telecom to launch a low-cost smartphone for those living in rural parts of the country. These smartphones will provide consumers with a way to shop online and purchase products that they are interested in.

Companies are investing more heavily in the mobile space in order to engage new generations of consumers with smartphones and tablets

Mobile commerce spending is likely to continue expanding in China, as the country retains its position as a leading mobile market. Companies like Alibaba have helped mobile shopping thrive throughout the country and they are expected to continue investing in the mobile space in order to effectively engage an evolving group of mobile consumers.