Tag: Facebook

New mobile security suite offered by Trend Micro

| February 28, 2013

Mobile SecurityTrend Micro releases updated version of mobile security software

Trend Micro, a leading developer of mobile security solutions, has launched the latest version of its popular Trend Micro Mobile Security software. The latest version was inspired by the rising frequency of malware that specifically targets the Android platform as well as the privacy concerns that continue to plague Facebook and other social networking sites. As smartphones and tablets become more common, security is becoming a serious issue that has only recently been receiving significant attention.

New Android threats being discovered on a daily basis

According to Trend Micro, more than 350,000 unique malware applications targeting the Android platform have emerged throughout the world over the past year. These are only applications that security firms have discovered, Trend Micro suggests that there are at least one million malicious applications that have yet to be uncovered. Many of these applications are designed to steal a consumer’s personal information and use this information for some kind of gain.

Facebook information may be at risk of theft

Trend Micro notes that privacy concerns regarding social networking sites are also becoming a serious issue, especially among mobile consumers. According to the firm, approximately 680 million people access Facebook through their smartphone or tablet. Because many mobile devices do not have inherent security features, the information being shared with Facebook is not completely protected, putting this information at risk of theft and exploitation.

Trend Micro offers new mobile security tools to keep consumers safe

The Trend Micro Mobile Security software is designed to protect the Android platform and users of the Facebook mobile application. The software provides a fast scanning feature that can quickly and effectively root out malware that may have infected a user’s mobile device. It also helps Facebook users improve their privacy settings to make their information more secure through the social network. The new software is expected to be a major benefit for those that are concerned with mobile security and keeping their information free from the threat of exploitation.

Getonic embraces mobile commerce with new funding

| February 16, 2013

Mobile Commerce Getonic FundingFunding will help company expand interests in mobile commerce

Getonic, an Israeli startup that develops solutions for small businesses that are interested in selling products through social networks, has announced the completion of its latest round of funding. The company has received $1.3 million in total funding, which it plans to use to expand business globally. Because of the growing interest surrounding mobile marketing and mobile commerce, Getonic expects to see very promising results in 2013 as more businesses seek to engage consumers through social media.g

Social media plays a big role in the evolution of commerce

There are a wide variety of startups that are trying to help companies engage mobile consumers. Many of these companies adopt a very specific focus on mobile commerce services, enabling businesses to facilitate mobile payments in an efficient and comprehensive manner. There are few platforms that take social media into account, despite how important sites like Facebook and Twitter are to consumers today. Getonic has not had a singular focus on the mobile space, but the funding it has received will help it expand its mobile business more aggressively.

Getonic adopts stronger stance on mobile

Getonic offers companies a way to monetize their business through social channels. The company’s social shops, as they are called, act as small virtual stores that sell individual products to consumers on social networking sites. As Getonic begins to focus more on the mobile space, these social stores will become more accommodating of mobile commerce, allowing consumers to make purchases using nothing more than their smart phones or tablets.

Company looks to expand beyond Facebook

Getonic is able to process payments through its use of PayPal. PayPal itself offers mobile commerce services to businesses, allowing them to accept transactions from a mobile device. Since 2010, Getonic has had a strong focus on Facebook, but the company is beginning to expand its focus to other social networks, such as Twitter. Whether such networks will be conducive of mobile commerce has yet to be seen.