Tag: geolocation technology

Geolocation technology based shopping from Curbside lands at Target

10 locations of the massive retail chain will now offer this location based product pickup service.

Curbside, a company that uses geolocation technology to redesign the traditional local shopping experience, has now announced that it is rolling out its service in 10 Target locations in New York and New Jersey.

The service makes it possible for an order to be placed so that it can be ready for pickup when the customer arrives.

According to a recent press release from Target, “We know today’s consumers are looking for faster and more convenient ways to shop. That’s why Target is constantly exploring new ways to improve the shopping experience and save our guests time and money.” By using this service, customers can use their mobile devices to shop for one or several products that they want from Target. They can then drive to the store to pick it up. Geolocation technology alerts the store of the arrival of the customer so that the completed order can be brought to them.

The process involves geolocation technology in the customer’s mobile device and in beacons at the store.

Geolocation Technology - ShoppingThis allows a customer to pull up in front of the store and pick up what they ordered on the mobile app, without ever having to go inside and find what they want. It allows them to skip the checkout line, and they don’t even need to try to find a parking spot.

Using the Curbside app and service is free, and Target does not increase the prices of its products when they are purchased through this location based technology.

According to the co-founder of Curbside, Jaron Waldman, who is also its CEO, “Curbside’s mission is to make the shopping experience at local stores faster and easier than ever before.” Waldman added that “We anticipate that local shoppers in New York and New Jersey will find Curbside to be an invaluable service that fundamentally changes the way they shop.”

As about 90 percent of Target shopping is done in-store (according to a recent study by Census), both Curbside and the retailer are hoping that they will be able to use this geolocation based pickup service to continually enhance the shopping experience.

Geolocation used by Blockfeed to dish out local news

The company is now working location based news opportunities into its offerings for mobile users.

The last decade has been just as defining as the one before it in terms of changing the way that people consume news and media as a whole, and Blockfeed is now jumping onto the latest trend that uses geolocation to ensure that people are receiving the stories that are relevant to them.

A large number of major news publications are already offering online alternative options, but this is another step up.

The new Blockfeed app has now launched for Android devices and is marketing itself as a new way for people to be able to consume news media. This is because it works with geolocation data from within a smartphone or tablet. It uses that data to be able to “hyper localize” its experience in order to generate a relatively precise one. In some cases, the experience can be brought right down to a city block from the user’s actual location. The mobile app then curates stories that have been aggregated from a broad spectrum of different sources and presents them to the user in a list.

This geolocation based list of stories can then be viewed by the user who can select the story that interests them.

Geolocation Technology - NewsWhen the story is selected, the user is directed to the actual source page where it was initially published, so that they can continue to read as much of it as they’d like. The Blockfeed app also uses a type of algorithm that allows the popularity of a specific story to be recognized. That algorithm takes into account a number of different factors, such as the number of times the story has been shared over social media. Those factors also help to decide which stories will be at the top of the list when the app is opened up.

Equally, it also ensures that there is a full spectrum of news media available to the reader, as smaller blogs are placed right along with the major publications.

The initial launch of Blockfeed has made its geolocation capabilities available only to users who are in New York City, which is where the headquarters of the company are located. That said, the company did report that it intends to bring the news app to other “dense urban areas” and “high-quality local journalism scenes”. For the time being, New York City suits that need perfectly and is the home of the initial launch, but it will be expanded and rolled out in other areas over time.