Tag: google play

Japan surpasses US in mobile games spending

It is no secret that mobile games have become very popular throughout the world. These games also happen to be a very lucrative sector for the worldwide game industry. People playing mobile games tend to spend money frequently in order to unlock additional content or purchase in-game items and digital currency. Spending in the mobile games sector has been on the rise over the past few years and now Japan has surpassed the U.S. in terms of spending, according to a new report from NewZoo, a game industry market research firm.

iPhone proves popular among consumers, but Google Play is gaining momentum

According to NewZoo, the iPhone is one of the most popular platforms for mobile games in Japan, followed by Android devices. Since 2007, the U.S. had been the top grossing market for the iPhone when it comes to mobile games. Now, however, Japanese consumers are collectively spending massive amounts of money on mobile games for their iOS devices and are also showing a great deal of enthusiasm for games on Android devices. NewZoo expects that spending for iPhone games in Japan will exceed $1 billion this year, but spending for Android games will surpass that milestone.

Google Play is outpacing Apple

Google Play has become very popular in Japan. While many consumers favor the iOS platform, many more are spending money on Google Play. South Korea is the only other large country where Google Play outshines the Apple App Store in terms of mobile games revenues. Germany and Spain are close behind South Korea and Japan. Google Play is gaining significant momentum among mobile consumers throughout the world, except in China, where Apple has focused the majority of its efforts in the Asian market.

China proves to be important for mobile gaming

China is considered a valuable market, especially where mobile games are concerned. Mobile gaming has become one of the most popular pastimes in the country, which has sparked strong growth in the game industry. Japan, however, remains the top market for games in general. The country is home to a wide variety of mobile games, as well as those for consoles and the PC. Spending on mobile games in Japan is expected to continue growing at a fast pace for the foreseeable future.

According to a recent report, apps for Android have greater traction than those for iOS.

App store analytics firm, Distimo, has just released a monthly global apps report that has provided insight into the mobile commerce growth rates that have been experienced by the industry giants throughout the length of July 2013.

This includes an overview of the Apple App Store and Google Play total revenues in the first half of the year.

The Distimo report also examined the relative mobile commerce market sizes in each of the countries that it included in its analysis. What it determined was that over the first six months of 2013, both Google Play and the Apple App Store have seen considerable increases in their total revenues. The Apple App store saw a considerably smaller amount of growth at 15 percent than the massive increases that were experienced by Google Play, at 67 percent.

At the same time, the mobile commerce earnings from Apple were greater than those at Google.

In fact, as much as Google Play may be experiencing faster mobile commerce growth than the Apple App Store, Apple’s revenue generation was twice as large as that of its main competitor.

Among all of the mobile commerce markets analyzed in July within this study, it was the United States that was found to have spent the largest amount of money on apps. This was followed by Japan, in second place, and the South Korea, in third place. Those were also the countries that contributed the most to the growth of the revenue at Google Play.

Among all of the apps that were sold in the two primary mobile commerce stores in July 2013, the apps that saw the best performance when it came to free downloads, paid downloads, as well as those that experienced the largest amount of global aggregate revenue, were each identified within the study. It also went on to identify the leading publishers for that month within each of those various categories. The report also went on to provide greater detail regarding the leading new apps based on their exceptional performance.