Survey shows that mobile sites and apps are priorities for retailers
Indian retailers may be ahead of other companies when it comes to preparing for the rise of mobile commerce. StoreHippo, a platform that provides retailers with mobile e-commerce websites, has released the results of its latest survey concerning the retail sector and its engagement of the mobile space. The survey found that many retailers believe that mobile sites and applications are extremely important for all businesses. In other countries, retailers are lagging behind in mobile engagement.
Retailers are more likely to succeed if they have mobile websites and applications
The survey shows that 78% of respondents felt that retailers that have mobile websites and mobile apps are more likely to succeed in the changing market. A growing number of consumers are beginning to use their mobile devices to shop for and purchase products, both online and in physical stores. Retailers are beginning to feel pressure to engage the growing mobile audience and this involves the development of a mobile website and, in some cases, mobile applications that support mobile commerce.
2015 may be the year when mobile commerce experiences explosive growth
StoreHippo CEO Rajiv Kumar believes that 2015 will be the year in which mobile commerce comes into its own. Increasing Internet and smartphone penetration is having a major impact on the way consumers shop. Retailers that adapt to changing market trends are more likely to find success among mobile consumers. Those that refuse to become mobile friendly may find it more difficult to compete with other retailers and could face obsolescence in the coming years.
India continues to be a prominent mobile commerce market
India is considered one of the fastest growing mobile markets in the world. More consumers are becoming interested in mobile commerce, which is pressuring retailers to become more mobile-centric in order to connect with a new generation of consumers. India is likely to continue growing as a prominent power in the mobile commerce sector as more companies and consumers become involved in this space.
Alibaba and Globals will be establishing an incubator to help mobile commerce and mobile Internet startups
China’s Alibaba will be establishing a startup incubator for mobile Internet and mobile commerce in Bangalore, India. The project will be set up in partnership with Globals, an Indian mobile and analytics solutions company. The two companies have taken note of the meteoric rise of digital commerce, a rapidly increasing number of consumers opting to use their mobile devices to shop for and purchase products online and in physical stores.
Alibaba continues to invest heavily in the mobile space in order to establish dominance in digital commerce
Alibaba has already invested quite heavily in both the electronic and mobile commerce sectors. The company is considered China’s largest online retailer organization and rivals both eBay and Amazon in the global market. Over the past few years, Alibaba has been focusing more of its attention on the mobile space, opting to support mobile projects and platforms that allow consumers to use their smartphones and tablets to shop online.
India is one of the world’s fastest growing mobile markets
India is often characterized as one of the world’s fastest growing mobile commerce markets. The expansion of the mobile Internet throughout the country has made it possible for more consumers to participate in mobile commerce. As consumers becoming increasingly mobile, more startups are beginning to emerge that aim to provide valuable services to these consumers. In order for these startups to become successful, however, they must have the appropriate financial support and, in some cases, access to experienced consulting services.
New incubator will provide support for mobile commerce startups in India
The incubator that Alibaba and Globals will set up is expected to be launched in May or June of this year. The incubator will provide startups with mentoring and financial aid, pairing companies with the appropriate financiers and consulting services that they need. The incubator could be a boon for the numerous mobile commerce startups that are beginning to emerge in India, which could bolster the overall mobile market of the country