Survey aims to shed light on the possible future of mobile commerce
Mobile commerce may be a rampant success now, but the future of the phenomenon is still unclear. Though consumers have shown great interest in mobile commerce, it is difficult to tell whether this enthusiasm will continue as the economies of the world change and greater security risks emerge in developed markets. Wedbush Decisions Metrics, a market intelligence firm, has released the results of a new survey that aims to shed light on what the future of mobile commerce may be, from the perspective of leading retail companies.
Retailers continue to show interest in mobile consumers
Retailers have taken to mobile commerce in an aggressive fashion, hoping to take advantage of the growing popularity of the concept. While many retailers have long relied on e-commerce gateways — websites that facilitate sales — more companies are adopting point of sale technologies that allow consumers to purchase products in-store with their mobile devices. Consumers are becoming more interested in mobile wallet platforms, which are applications that help facilitate mobile payments. The Wedbush survey notes that mobile commerce will be a significant growth driver for the technology marketplace, which is occupied by companies like eBay and Amazon.
Mobile wallets are a popular tool for consumers
The survey suggests that retailers consider mobile commerce as the next step in the ongoing evolution of e-commerce. The results of the survey show that mobile commerce is performing well in this regard, as consumer engagement is quite high, following a similar trend that emerged when e-commerce began growing in popularity. The survey shows that frequent shoppers are three times as likely to make purchases from their mobile device using a mobile wallet application than traditional consumers.
PayPal cited as most trusted platform
The survey suggests that PayPal has established a strong lead in the mobile wallet space. The company has long held a strong position in the commerce space and has been working to engage mobile consumers in an aggressive fashion. They survey notes that approximately 85% of consumers trust PayPal, making the platform one of the most trusted brands in mobile commerce currently.
rms of online sales, but Black Friday dominated in terms of mobile sales, according to a new report from eXelate, a leading analytics firm. eXelate has released a new report suggesting that Black Friday should be renamed “Mobile Friday” due to the number of mobile sales that occurred on that day. Though mobile commerce had a strong showing for much of the holiday shopping weekend, sales were especially high during Black Friday.