Tag: mcommerce

CoffeeTable app becomes universally available for all iOS devices

| November 21, 2012

 

CoffeeTable app iOS DevicesCoffeeTable now available on iPhone

CoffeeTable, the highest ranked catalog shopping application for the iPad, is now universally available throughout the iOS platform. The application launched for the iPhone this week, making it widely available to all iOS consumers. The move was made in time for the holiday season, with CoffeeTable developers believing that the application will be a major boon for consumers that enjoy mobile shopping. Indeed, mobile shopping has become a well loved concept amongst many consumers all over the world, thus placing CoffeeTable in an ideal position to appeal to these consumers.

Holiday season sees increasing interest around mobile shopping

The holiday season is rapidly approaching and retailers are preparing for one of the most important days of the years: Black Friday. The day after Thanksgiving is a time when retailers provide consumers with major discounts, deals, and special offers as a way to entice their patronage. For many retailers, a good showing during Black Friday could make up for an entire year of poor performance. With consumers becoming more connected to their mobile devices, retailers are beginning to target the mobile sector as a way to see further gains during the holiday season.

CoffeeTable app provides consumers with wide range of products

CoffeeTable is one year old this week and is keen to celebrate this occasion by becoming more widely available to consumers. The application aggregates catalog content from a wide variety of retailers, allowing consumers to browse products they may be interested in. Consumers may then purchase these products through either a mobile commerce platform, or an e-commerce website. Retailers may see a significant increase in traffic through the application on Cyber Monday, the equivalent of Black Friday for the electronics and technology sectors whose businesses reside online.

Mobile shopping may dominate holiday season

Mobile shopping is expected to play a large role during the 2012 holiday season. This is largely due to the growing number of consumers who have become enthralled with smart phones and tablets. These consumers are finding it more convenient to use their mobile devices to buy products, and these devices may become particularly useful for those that want to avoid the large amount of traffic they might see on Black Friday at local stores.

 

NFC Market expected to see major growth

| November 20, 2012

 

Report highlights the growth of the NFC market

MarketsandMarkets, a leading marNFC Market Growth Mobile Commerceket research publication, has published a new report titled “Near Field Communication (NFC) Market — Global Forecast & Analysis.” The report highlights the various trends that surround the NFC market and predicts the growth that the technology will see between  the 2011 to 2016 period. The report covers a wide range of aspects in the NFC market, such as NFC applications, reading technologies, electronic ticketing, mobile marketing, and mobile commerce.

NFC market expected to see CAGR of 38% through 2016

According to the report, the global NFC market is expected to see a compound annual growth rate of 38% between 2011 and 2016. The NFC applications market alone is expected to reach more than $10 billion by the end of 2016. The report also notes that NFC technology will continue to see significant attention in the realm of mobile commerce. This is largely due to the fact that much of mobile commerce hinges on the capabilities of NFC technology.

Marketing may play a major role in growth

NFC has begun to attract a great deal of attention beyond the mobile commerce space. The technology has, in the past, been used in mobile marketing as a way to engage consumers. NFC is seeing more interest in this field as consumers become more familiar with the technology. The marketing industry is expected to add a significant amount of momentum to the NFC market. The technology is also proficient in facilitating data transfer and managing security access protocols, two additional sectors which are growing more popular throughout the world.

Consumers still leery of mobile commerce

The majority of growth the NFC market will see is expected to occur in the mobile applications space, especially in regards to mobile commerce platforms. These mobile applications allow consumers to make purchases using their smart phones and other NFC-enabled devices. The most significant challenges that could slow growth or derail it entirely remain in the fields of security and the scarcity of NFC-enabled mobile devices. Low availability and lackluster security features have left many consumers leery of the NFC market and its applications.