Tag: mcommerce

Branding Brand gears for growth in mobile commerce and retail

| November 8, 2012

 

Branding Brand sees a future where retailers have a stronger mobile presence

Branding Brand, an interactive markmobile commerce shoppingeting agency that specializes in building mobile shopping websites and applications have been making waves in the realm of mobile commerce. The company has developed mobile shopping sites for some of the largest retailers in the world, including Costco and Ralph Lauren. With the holiday season rapidly approaching, retailers may need to consider adopting a stance that is more friendly to mobile consumers and Branding Brad may be able to help in this endeavor.

Holiday season highlights potential in mobile commerce

The holiday season is an important time for retailers. Retailers often go to extremes to reach out to consumers during this time of year. With more consumers becoming dependent on their mobile devices, retailers are being pressured to find new ways to appeal to these consumers. Branding Brand has been seeing growing demand coming from retailers keen on reaching out to mobile consumers and the company is working on sustaining the growth it is beginning to see.

Branding Brand preparing for growth in demand from retailers

Recently, Branding Brand acquired Jeff Hennion, former marketing executive from General Nutrition Centers Inc. and Dick’s Sporting Goods Inc. Hennion was assigned the position of president, which quickly garnered Branding Brand $7.5 million in its first outside investments. The company envisions the whole of the retail industry becoming more mobile and is poised to become a leading authority in helping companies establish a strong presence in terms of mobile and social commerce.

Mobile commerce continues to gain ground amongst consumers

Mobile commerce is gaining ground around the world. A recent survey from PriceGrabber.com suggests that approximately 16% of 2,500 consumers surveyed will purchase products online this  year, up from the 13% that did so in 2011. The growth of mobile commerce is backed by interest from consumers who are enthralled with the concept of paying for goods and services using only their smart phones or other mobile devices.

Australian government launches inquiry into mobile commerce

| November 7, 2012

 

Mobile commerce subject to government investigation

The Australian government has launaustrailia mobile commerce government investigationched an inquiry concerning the experiences consumers are having with downloading applications and applications used to make purchases from mobile devices. Mobile commerce has been growing in popularity in Australia for some time. The country is serving as host to several mobile commerce initiatives, including those coming from the Commonwealth Bank, one of the largest financial groups in the country. The growing popularity of mobile commerce has created a sense of unease from the Commonwealth Consumer Affairs Advisory Council, however, which is concerned for the quality of service and security of consumer financial information.

Simplicity of mobile apps to be investigated

The government agency is to investigate the quality of mobile application downloads to determine whether they are more complicated than they need to be. Some consumers have been issuing complaints regarding the overly complicated nature of some mobile applications, claiming that they are confusing and, at times, misleading. While app downloads are a matter for investigation, the government is much more concerned with in-app purchases.

Consumers raise complaints over in-app purchases

Mobile payments are often a sensitive issue, especially in terms of security. While many consumers have shown interest in making payments through their mobile devices, this can be dangerous and puts their financial information at risk. In regards to in-app payments, the Commonwealth Consumers Affairs Advisory Council notes that consumers are experiencing a great deal of frustration from ramping costs that they cannot easily manage through certain applications. These applications could present a financial threat to some consumers.

Public consultation period to begin within weeks

Consumers and companies operating within the mobile commerce industry are being invited to share their input on the matter with the Australian government. The Commonwealth Consumer Affairs Advisory Council will be opening up the inquiry for a public consultation period within the coming weeks, hoping to attain a more in-depth understanding of the problems consumers are having with mobile applications and mobile commerce in general.