Tag: mobile ads

This helps the brand to provide a more personalized and interactive experience than it could over other channels.

Stoli has now come up with cool new types of mobile ads that work to help encourage consumers to take part in the creation of digital drinks using its products by way of their smartphones.

The idea of the ads is to use touch technology to draw awareness to the brand over mobile devices.

This is meant to provide users with a more intimate experience than is possible over other marketing channels. Moreover these mobile ads appeal to many different senses including touch, sight and sound, as they bring together all those elements. The vodka brand has done this by using haptics in order to make the viewers of the advertisements experience a range of different elements when they see the ads.

For example, the mobile ads vibrate the phone in combination with certain interactive components.

For example, when different elements need to be added to the digital cocktail, the phone vibrates. This also occurs while the drink is being “shaken”, that is, when the phone is being shaken.

According to the Stoli Vodka brand director, Russ Pareti, “We’re always looking for new and unique ways to interact and connect with our millennial consumer. Pareti also stated that “We felt like this technology fit really well with our digital short campaign.”

What has yet to be seen is how actual consumers will respond to this type of mobile advertising. There are many haptic elements throughout this marketing strategy and this is quite new and revolutionary in this area. It is unlike most of what else is out there, so it will be interesting to see the consumer response to these new types of advertising. The hope from the team at Stoli is that the more the viewers are engaged through their different senses, the more powerful – and therefore the more effective – these mobile ads will be. The primary issue that will need to be watched with be the vibration feature, which appears quite unexpectedly and which has rarely – if ever – been worked into a smartphone ad in other campaigns.

InMobi, the global advertising giant, is working on giving the Silicon Valley companies a run for their money.

Eight years ago, InMobi was founded as an advertising company, which has since placed a considerable focus on the mobile ad ecosystem and has grown into the third largest player in an extremely intense sector of the marketing industry.

At the moment, only Google and Facebook are ahead of InMobi when it comes to the mobile ad space.

The company was first started by three graduates of the Indian Institute of Technology, Kanpur, a prestigious postsecondary education institution. It is located in Bangalore, India and has managed to take off at a rate that has been explosive enough to pass everyone along the way except Google and Facebook. According to the chief executive of mobile advertising at InMobi, Naveen Tewari, “I am a very proud Indian and I want to see our country succeed.”

Among the goals of the founders of the company was to become major mobile ad players from within India.

Tewari stated that “I thought if I could do something from here that can be successful, maybe I’ll have a small role in creating great companies out of India that can compete with the iconic companies in Silicon Valley.”

Today, there are 24 different InMobi offices located in 17 countries around the world. It is the employer of over 900 people. In 2014, it was behind the posting of approximately 720 mobile advertisements on the smartphones of over one billion mobile device users. The goal of the company is to deliver mobile ads to 2.5 billion people per day. It aims to achieve this goal within the next few years.

Much of the growth of this mobile advertising company has been credited to the massive penetration of smartphones and tablets worldwide. Enders Analysis director of digital media, Ian Maude, pointed out that “InMobi creates audience networks for advertisers to reach through mobile devices.”

Therefore, companies and brands hire app makers and other forms of digital publishers in order to be able to use proper mobile ad strategies to connect with their audiences over their handsets.