Tag: mobile advertisments

Mobile marketing option unveiled by Voltari

| October 15, 2014

One of the more established providers of smartphone and tablet advertising solutions now has a premium offering.

Voltari Corporation, an established mobile media solutions provider, has now unveiled some of the future of its offerings, including a premium mobile marketing channel that is meant to open up a range of new opportunities for its current and prospective customers.

The name of this new channel is “Emporia”, which is being called a first of its kind within this marketplace.

The company has called its new mobile marketing channel the “first independent and transparent mobile channel for the purchase and sale of premium publisher inventory by a select group of advertisers.” Participants in Emporia will also include some of the leaders in the industry when it comes to data providers, as well as leading video and rich media ad unit hosts.

This mobile marketing channel was created in order to respond to an unmet need for practical and effective options.

mobile marketing option unveiledThe reason that Voltari developed Emporia in the first place is that the current offerings within this industry are greatly lacking when it comes to cost and effectiveness from both technology and service providers. This has led publishers to experience a considerable reduction in the advertising spend and has held back the value that is provided to advertisers by agencies.

Emporia has been designed to use the proprietary technology at Voltari, which pinpoints the engagement tendencies of each user in real time, across industry verticals. According to the acting CEO of the company, Richard Sadowsky, in a statement that he prepared, “Emporia will be an environment in which all the participants emerge as winners.”

Sadowsky also explained that the users of this mobile marketing channel will obtain engaging and high-impact ad units in the ideal moment. Publishers will be the primary recipients of the CPM, and advertisers will be able to tell that their mobile ads are being connected with premium content. These advertisements will be delivered to users through a method that will use the nature of mobile to its fullest. “We will be rolling out industry verticals in partnership with marquee specialty data providers and will be announcing our first data provider partnership in the next few weeks.”

Mobile marketing sees a record 260 percent growth in India

| September 18, 2014

The fastest growing smartphone market in the world is seeing tremendous advertising increases.

According to recent data, the volume of mobile marketing is growing faster in India than anywhere else in the world, having risen by 260 percent year over year in July 2014.

Comparatively, the Asia Pacific region, which is geographically larger, saw less than half that growth.

The same data showed that the Asia Pacific region saw a respectable mobile marketing growth, but it was 70 percent, which is still considerably lower than what was experienced in India. This has caused a considerable amount of attention to be turned toward the country when it comes to advertising over smartphones. The reason that many have credited to the massive growth rate of advertising over this channel has to do with the fact that the market for this mobile device, as a whole is growing the most quickly in India.

Device users are switching from feature phones to smart phones, which is causing a mobile marketing traffic spike.

India Mobile Marketing Increases by 260 percentThe changing of the mobile devices in the hands of the public in India is leading to a transformation of the advertising marketplace. This, conclusion, and the data that lead to it, were the result of an analysis conducted by Opera Mediaworks, an ad platform based in San Mateo, California. The firm published the results of its research in a report entitled “State of Mobile Advertising”.

The report also revealed that when it comes to device tracking, the Android share of the market in India is 41.7 percent. Devices based on iOS have a tiny share of the market, with Apple devices representing only 0.4 percent. That said, it has been shown in other reports that the share of the market does not necessarily directly determine the size of the revenues that are brought in by that share.

The mobile marketing report from Opera Mediaworks indicated that both apps and social sites are at the top of the list when it comes to the types of media used for advertising to Indian consumers. This aligns with the trends that are being recorded throughout the world.