Reports have been made that the social network deliberately sabotaged its own application to test user loyalty.
Facebook has now been accused of deliberately crashing its own mobile app as a part of a test of its user patience and loyalty so they can better understand how dedicated people are to the social network.
This isn’t the first time the social media platform has been involved in psychological testing of its users.
The accusation came in the form of a report published in The Information entitled “Facebook’s Android Contingency Planning.” The report stated that the social network was “testing how addicted Android phone users are to Facebook apps and making sure they can quickly download them directly from Facebook rather than through Google Play.” The publication said their source was an individual who was familiar with that specific experiment.
The suggestion in the report was that plans were being made in case the mobile app was taken down from Google Play.
Within the report, it said that “artificial errors” were deliberately introduced into the smartphone application which would cause it to crash “for hours at a time.” It claimed that the reason the test was being conducted was in order to “prepar[e] for the eventuality that it leaves the Google Play app store.”
As a part of this, the social network deliberately crashed their mobile application for some of its users, off-and-on, over a span of a number of weeks. The goal was to measure whether or not those individuals would prefer to visit the mobile website or whether they would simply give up on using Facebook. What they found was that users were, indeed, willing to use the mobile site instead of abandoning their use of that social network.
Allegedly, this entire psychological experiment on Facebook users was to find out whether or not users were addicted enough to the social network that they would continue to use the platform even if the mobile app were to face difficulties or even be removed from the Google Play Store. At the time of the writing of this article, Facebook had not yet made any official statements with regards to this accusation.
This update to the application is meant to completely overhaul the experience and simplify virtually everything.
Kroger Co. has announced that it will be introducing yet another slew of important changes to its mobile app, with the intention of greatly improving the experience of its shoppers through enhanced digital offerings.
The grocery chain, based in Cincinnati, has been placing an increasing focus on its mobile experience.
With the latest upgrade to the Kroger mobile app, it has also introduced a new feature that will remember the grocery list of the user, but that will also take that list and break it down into the locations in which the items can be found within the store. That will allow a user to be able to pick up each of the items he or she wants without missing one on the list and having to head back to the other end of the store. The idea is to allow for the smoothest possible shopping experience with the lowest risk of frustrations from missed items on a grocery list.
The mobile app is also designed to make it easy to build a grocery list using barcode scans of the products.
That way, as each product runs out at home, the user can scan the package to add it to the grocery list. Kroger has been adding several updates to its mobile application over the last while as it has been looking to smartphones to help it to provide its customers with the best possible experience.
That said, the smartphone app has also been designed to provide Kroger with improved analytics so that it can further streamline and enhance its systems, strategies, procedures, products and services and continually improve the experience its customers enjoy.
Tech Tip: Access your Cloud Windows Desktop at CloudDesktopOnline.com and also add Office 365 to your cloud desktop with excellent support from O365CloudExperts.com .
On top of that, the app provides users with information about weekly sales as well as about offers that may be of specific interest to the user based on the previous purchases that he or she has made. So far, the mobile app has already received over 10 million downloads and it has offered users more than 2.5 billion coupons since it was first added to app stores back in 2010.