Tag: mobile app

New Google Clock mobile app hits the Play Store

| June 25, 2015

The new version of the application provides Android device users with an alternative to the default on their devices.

Google has now launched a brand new mobile app for the Play store that will offer users of Android devices another option other than the default clock application that comes with devices based on that operating system.

There are several mobile applications that have been developed by Google that users can now download.

This new Google Clock Application is considered to be a stock mobile app that users can obtain for free. It provides a broader spectrum of services such as location, to pinpoint one or several spots that the user wants to have displayed on his or her device home screen. Also notable about this particular version of the mobile application is that a new update is put out with each official rollout of the Android operating system.

The mobile app doesn’t demand too much space and combines features often contained in several common apps.

This mobile application requires a device to run on at least Android 4.4 KitKat and needs about 6.6 MB of disk space to operate. It not only offers the current time to the user, but it also provides a number of additional features such as weather attributes and animations such as sunrise, sunset, sunshine, and rain.

The app has been designed to match the color schemes and themes of the device upon which it is running and is a stock app for users of Nexus devices. While there has been some criticism of the Google Clock application because it doesn’t have different face changes available and the color changing opportunity isn’t there, it has still managed to bring in some rather healthy ratings of nearly 4 (3.8) out of 5 stars, so far, from nearly 9,000 ratings.

Other frustrations that have been mentioned about this mobile app is that while it is helpful to be able to have several cities displayed on the home screen, there doesn’t appear to be any way to sort them. The user needs to settle for the way that they are automatically displayed. While this wouldn’t be problematic with two or three cities, more than that could cause a bit of a challenge to users.

American Girl launches mobile app friendship bracelet game

| June 23, 2015

The highly popular brand from Mattel Inc. is now making its way into the digital world with an application and microsite.

The American Girl brand from Mattel Inc. has now launched a new mobile app that will allow its users to be able to create virtual friendship bracelets that they can then share with their friends who are also users of the application.

This effort to move into the digital space is also being accompanied by the addition of a new microsite.

Both the mobile app and the microsite’s appearance have been designed to be released in time to draw attention to the new Truly Me doll from Mattel, as well as the accessories line that goes with that product. The website was created with the desktop experiences in mind, but it can also be used on smartphones and tablets. That said, while all of the features may work over mobile devices, the format remains the same as that of the desktop, which can be a turnoff to many small screen device users.

The mobile app is the experience specifically meant for smartphone and tablet users as the microsite is not optimized.

Mobile App - American GirlThe addition of the mobile application and the website that gives access to the experience to laptop and desktop users has the potential to expand the interaction and interest associated with the Mattel products. It works well with the existing feature of the brand that has been designed to ensure that each doll is seen as its own unique individual.

Every doll has a character that belongs to her alone. She has her own interests, experiences, talents, and her own accessories. This makes it possible for children to be able to personalize and customize their dolls so that they can better identify with them and so that the product will mean more to them. American Girl strategically leverages the activity of playing with a toy in real life as well as using a computer or video game, in order to enhance the meaningfulness of the experience with the brand.

By making a mobile app and a desktop microsite, American Girl will appeal to consumers who use either or both of those digital platforms.