Tag: mobile app

The popular social media application now boasts a range of new features for these smartphone users.

Vine recently announced the release of a tremendous batch of updates for the version of its mobile app meant for Windows Phone, bringing users brand new editing functions, loop counts, and messaging capabilities.

This particular update is available to users of the Vine app on Windows version 8.1.

Once the mobile app update has been downloaded and installed, users will be able to draw from videos already stored on their smartphones so that they will be able to share it over the social network. They will also have access to functions that will allow them to edit their vines, and they can save their works in draft files so that they can keep their progress until they are ready to actually post it. This update also features additions to the messenger feature of Vine, so that users will be able to hold private message conversations with their friends and privately send them their video clips.

There will also be some metrics that will become available to users through this mobile app, with loop counts.

The new loop count feature will make it possible for users to be able to see how many times a vine has been viewed. Metrics are always popular for individual users and businesses, alike, so this could end up being an appealing new option for users of this mobile application.

Beyond the specific function of the Vine app, the Windows Phone update also provides a range of different design improvements for the activity feed and gives users the chance to be able to select their own background color to their user profiles.

Furthermore, this update is also bringing users a new alert option when they hit milestones. For instance, if one of the vines happens to go viral, then the user will receive an alert. Notifications will also allow users to become aware when friends and other people that they know have joined the platform.

These updates were already made to the mobile app back in August 2014 for iOS and Android based device users, but they have now been added to include Windows Phone users, as well.

This move will have a direct impact on app developers all around the world.

Facebook is preparing its announcement of a new measurement tool for social media marketing firms that may help the network to be able to offer better competition for Google and to allow the company to taken on a greater share of the smartphone based ad marketplace.

The announcement is expected to be made at the Facebook annual F8 developers conference on March 25.

The new measuring service will give brands using Facebook social media marketing a better ability to know whether or not an app was actually downloaded as a result of having been exposed to an ad on the social network. This, according to a recent report that was made by The Information. This tool will not be limited to measuring the performance of ads purchased through Facebook. It will also help to better understand the performance of ads that have been served on other mobile apps, as well.

Should Facebook encourage enough use of this social media marketing environment, the outcome could be massive.

Strong partnerships of this nature could end up presenting some initial challenges to rivals such as Twitter, iAd at Apple, and Google, which are direct competition within the mobile advertising space and that are highly unlikely to want to give up any of their market share to Facebook. Overall, if this plays out the way that The Information has suggested, it could mean that Facebook could become a much more important advertising resource for brands, particularly when it comes to desktop and mobile ads.

This would also help to provide further explanation for the launch of Facebook Audience Network, in 2014, when it gave mobile marketing firms the ability to broaden their Facebook campaigns to reach other mobile apps by way of its targeting data.

This also helps to show why Facebook is adding support to its Atlas ad server, which provides social media marketing advertisers with the ability to use consumer data from Facebook in order to target them over non-Facebook ads and websites. It also underscores the importance of the “Topic Data” data analysis tool that it recently launched.