Tag: mobile app

Intel looking to take a swing at mobile technology

The world of mobile technology may soon become more complicated as Intel looks to enter into the mobile space. Intel is the world’s leading producer of chips for PCs, with virtually every PC in the world equipped with some form of processor developed by Intel. Intel recently announced that it is beginning to develop chips for mobile devices, looking to expand its portfolio and become more dominant in the world of mobile technology. Intel’s endeavors have set it on a crash course with Qualcomm, the leading producer of chips for mobile devices.

Qualcomm may soon have serious competition in mobile chipsets

Qualcomm has been the leader in mobile chip development for some time. The company’s chips can be found in the vast majority of smartphones and tablets. Intel has taken note of the growing popularity of mobile technology, coming to expect that smartphones and tablets may one day replace PCs. In order to retain its strong presence in the world of computing, Intel is developing a new line of chips for such devices, but this endeavor may cause a rift throughout mobile technology.

New chipset could make cross-platform development difficult

For years, developers of mobile applications and hardware have benefitted from the fact that Qualcomm owns a majority share of the mobile technology market. The company’s chips allow for synergy between all mobile devices, making it easier for developers to create cross-platform software. Intel’s entry into the mobile technology field may create some problems for developers in the future. Because there will be obvious differences between the chips that Intel and Qualcomm develop, developers and mobile device makers will have to adopt, creating software and devices that are based on the respective chips coming from each company.

Intel mobile chips may cause rift in mobile technology

Intel’s presence in the world of mobile technology could put an end to rampant cross-platform development. Last year, Intel launched its first mobile chipset, but it received some criticism due to lackluster performance. Intel is currently working to make chips that are more capable of meeting the demands of modern technology and consumers. Intel plans to launch a new chipset relatively soon, which means that the day is coming when consumers will have to question whether their favorite mobile applications will actually work on a new smartphone or tablet that makes use of Intel chips.

The app for the biggest network in the world is now installed on 70 percent of these Apple smartphones.

A newly released report is underscoring the fact that social media marketing is an ideal fit in the mobile environment, as it discussed the considerable role played by Facebook on one of the top smartphones worldwide, the iPhone from Apple.

The report looked into the importance of the network on this popular mobile device.

This publication was created with data that was gleaned from Benedict Evans, an analyst from Enders Analysis. It helps to provide a more thorough understanding of the influence that social media marketing has on mobile commerce and consumer behaviors. Specifically, it looks at the relationship between the use of the Facebook app and the iPhone smartphone.

The social media marketing app is easily among the most commonly used on a worldwide scale.

Back in September 2012, Evans had released the social media marketing news that Facebook’s smartphone app had achieved 470 million users. That said, it was its use on the iPhone that was especially important, as it was those users who were especially likely to download the application.

At that point, there were already more than one billion people registered with Facebook. The install base on iPhones in that month was an estimated 200 million. The recent social media marketing report has been able to extrapolate from this information that there is, therefore, a tremendous 70 percent market penetration among the users of that device.

This also means that the social media marketing app penetration of Facebook within iPhone devices is considerably higher than that among Android smartphone users. The report suggested that this could be an issue of geography, as many users of Android devices live in emerging markets where the use of the social network is considerably lower.

However, the authors also indicated that even among those on Android who do have the app, the engagement level is notably lower. It was speculated that this could reflect a quality issue with the social media marketing application on that operating system. Equally, Evans stated that there is another trend that this data has clearly identified, which is that the “Use of smartphone apps is surging as a share of Facebook, up from 240 million in September 2011 (30% of the total) to 470 million (44%) in September 2012.”