Tag: mobile application

The application has now been launched to provide travelers with flight tracking tools in real time.

The Miami International Airport has now released a mobile app that is designed to enhance the experience of the travelers who pass through it on their journeys, by giving them real time tracking of their flights.

The smartphone application is available in both English and Spanish and offers a range of features.

Beyond allowing travelers to monitor their flights, they can also use the mobile app to take advantage of a feature called “Around Me”, which gives passengers the opportunity to have a look at the various amenities that the airport has to offer and that are within a five minute walk from where the smartphone user is located at any given time.

Through this mobile app, the hope is that travelers will be able to better and more conveniently use the airport.

Beyond those features, the mobile application, which is called the MIA Airport Official, provides the traveler with information about parking there, as well as dining, ground transportation, shopping, flights, as well as other factors. The application comes in both Android and iPhone formats.

The airport developed this application so that it would be possible to remain ahead and relevant in terms of its technology based elements. Moreover, a growing number of airports already have their own applications. This, according to the director of public and customer relations, Dicke Davis.

Davis explained that “I was on a trip and saw the Dallas/Fort Worth International Airport app while I was at a conference on social media.” He added that “I liked it. It was clean and easy to use, so I brought it to our airport director [Emilio Gonzalez]. He’s very innovative and forward leaning.”

The deputy director of the airport, Ken Pyatt, stated that there were many things that were taken into consideration such as the offerings of other major world class airports and their mobile apps, as they felt that it was important to understand what was valued by customers in terms of features and unique services. That became the starting point for the Miami International Airport’s smartphone application.

The restaurant chain started on pen and paper, and brought the game online last year, now it’s moving up again.

After having taken its popular game, Beat the Leader, online in 2013 after it had previously been available only on pen and paper, Old Chicago is now going the mobile marketing route and is opening up the challenge to people with smartphones and tablets, as well.

So far, more than half of all of the Beat the Leader traffic has come from smartphone and tablet using customers.

That said, beyond the game, itself, Old Chicago has seen quite a dramatic shift, overall in the participation of their over ninety restaurants since mobile availability came into play. This just one more example of the importance of mobile marketing and compatibility when it comes to succeeding in today’s marketplace. More than 6 out of every ten participants, this year are now coming from mobile devices.

This helps to illustrate the trend toward mobile marketing and the effect it is having on consumers.

Among the additional appeals for playing the popular game over mobile, this channel also provides customers with a far greater way in which to engage with and challenge other players who can be found all across the United States. As an added incentive, there are some great digital rewards available to players.

This new digital game was the result of a partnership between Old Chicago and Movement Strategy. This effort is proving to be a considerable success. According to the Movement Strategy co-founder, Eric Dieter, “With the improvements to the mobile experience we’re aiming for a 90 percent retention rate week over week – meaning users are returning to make picks and view leaderboards.” Comparatively, last year, that figure had been only 70 percent.

Mobile marketing has started to play a very important role in the restaurant world, from large fast food chains to single location mom and pop eateries. It has become a way to reach and engage consumers and to encourage them to stop in more often than they usually would, or to order more than they had planned, while enjoying every moment of the experience.